10 AFRICAN CONSUMER TRENDS FOR 2015

1. HEART ON SLEEVERS »
Tangible, visible and wearable manifestations of cultural heritage.

2. INFO-CHAMELEONS »
Information becomes jollification!

3. BENEVOLENT BRANDS »
Because in 2015, 'being nice' pays.

4. DESTINATION AFRICA! »
Intra-continental tourism explodes.

5. BETTER TECH »
Bettering the continent, one 'tech' at a time.

6. CREATIVE CROSS-POLYNATIONS »
Collaboration. Curation. Creation.

7. ECO-REVERENCE »
Sexy, sustainable solutions for 2015 & beyond.

8. NEW AFRICAN DEAL »
Empowering the laity.

9. ON-DEMAND DELIGHT »
The 'Uberfication' of everything arrives in Africa.

10. BRAND STANDS »
Brands call out corruption in 2015.