Africa Mobile and Digital Banking Summit

Nairobi,Kenya Radisson Blu Hotel  23.03.2017 Africa Mobile and Digital Banking Summit
By bringing under one roof the brightest minds and the most influential players in the regions banking sector, the Africa Mobile and Digital Banking Summit will be aiming at igniting and catalysing a paradigm shift in the future of the sector by inspiring the audience to think differently with the aim of revolutionizing the sector.Attend and meet up with;•High-level managers at CEO, COO and CFO level in banking •Innovators and service providers active in the financial services sector•Telecom operators and service providers•Digital leaders and heads of ICT from top banking institutions •Banks ICT managers & professionals in the banking and financial services sector•Policy-makers and Regulators•NGOs that directly involved with advancing the financial inclusion Agenda.•Digital Banking Consulting Firms•Banking Technological Solutions Providers•FinTech Innovators For details and registration, wilson@africadigitalbanker +254 721 730 585.

Content Courtesy Of 10 Times  

Media Buying Ads And Marketing Plan

USE DISPLAY NETWORK ADS TO BUILD TOP OF MIND AWARENESS

''Display networks give your brand the ability to serve ads to your target audience on the websites they visit. We’ll target the right audience with the right banner ad to increase your online sales and grow brand awareness.''

Build Brand Awareness with Display Campaigns
Display networks and their partner websites give your brand the opportunity to serve ads alongside the content your audience is consuming. Maintaining this overreaching web presence increases brand awareness and keeps your business present throughout the customer life cycle. Our team of media buying specialists will craft the perfect messages for important audience segments, helping your business reach its goals by improving online performance.

Increase Visits with Facebook & Display Networks
Every audience segment is unique — from the way they consume content to the channels they interact with. That’s why our specialists work with you to select the networks that will work best for your business and audience. Our dynamic digital strategies leverage Facebook and Display Networks to increase ROI and grow your online brand.

Recapture Lost Traffic by Retargeting Website Visitors
Your site’s visitors represent a valuable market segment that is already familiar with your brand and product offering. We’ll retarget these visitors with compelling ads, attracting an audience with higher conversion and engagement rates. Through digital media buying, we’ll help your business recapture lost website visits and improve its conversion rates.

DEFINE A WEB STRATEGY THAT ALIGNS ALL OF YOUR MARKETING INITIATIVES

''Designing an effective marketing plan involves using the insights gathered by market and competitive research to align your business initiatives with the marketing strategy. Our cross-functional team of web marketing experts will work with your team to develop a plan of action that will make the best use of your marketing dollars.''

Marketing Plans Backed by Research & In-Depth Analysis
Every well-designed marketing plan starts with data collection and analysis. Our team of marketing experts apply in-depth knowledge, experience, and the best analytics tools in the industry to develop a strategy that targets business objectives and guides future business initiatives.

Find the Right Marketing Mix for Your Business
A comprehensive marketing plan targets the right channels for your business.  Our experts use audience segmentation to develop and prioritize objectives, and to determine the best marketing mix for your product. We’ll give you the tools you need to grow your business while continuously delivering on your value proposition.

Play to Your Strengths & Measure Performance
In order to grow, businesses need to uncover the opportunities that exist in the environment before the competition. Conducting a SWOT analysis during the planning process will ensure that your business can adequately respond to environmental threats and take the necessary steps to better position itself in the market. We’ll help devise a plan that plays to your strengths, and gives your business tangible growth measures to evaluate its performance over time.

Coordinate Online & Offline Initiatives
The size of your team and the scope of your marketing plan determines the complexity of executing both offline and online marketing initiatives. Developing a plan that evolves as organizational needs grow is imperative to the long-term success of your business. We’ll work closely with your internal team to coordinate web strategies with business goals and any offline initiatives, improving the effectiveness of your campaigns.

Content Courtesy Of Tinker Digital Ltd

https://tinker.co.ke 

How to Build Brand Awareness In Kenya

GROW BRAND AWARENESS FOR A STRONGER, MORE RESILIENT BUSINESS (TINKER DIGITAL LTD)

''A solid brand awareness strategy takes planning and is sustained by good content. Positioning your brand to leverage both paid and owned media can drive engagements, grow your online presence, and contribute to your brand’s authority within its industry''.

Gain Market Insights by Building Social Relationships
Lasting businesses build strong brands and having an authoritative social media presence is an important piece of the puzzle. Social interactions can build relationships and, over time, maintaining that open dialogue grows consumer confidence in your brand. Fostering these social relationships takes commitment and ingenuity, but can provide your business with a wealth of information relating to consumer sentiment, interests and trends. Our social strategies pair relationship building with social listening and analytics to create a winning combination that will

The Best way to grow your Brand Presence is through Social Media Platforms, Twitter, Instagram, Facebook,Google Plus, Tumblr, Pintrest, Flickr and LinkedIn

SOCIAL MEDIA

INCREASE YOUR REACH & BUILD BRAND LOYALTY BY NURTURING SOCIAL RELATIONSHIPS

''The social channel can influence consumer sentiment towards your brand and impact its search authority. Brands that effectively manage social channels can gather important insights and uncover audience trends that your business can use during its strategic planning process. Our social media marketing strategies help your business achieve higher levels of brand equity and consumer confidence by building relationships with your audience, as well as key influencers in your niche.''

Drive Brand Awareness with Social Listening
Social media gives brands the opportunity to express their creativity and set themselves apart from the competition. Knowing your audience is key in the execution of a successful social media campaign.

Our strategies use social listening and analytics as an integral part of the planning process, allowing us to use market insights to better craft messages that drive higher engagements and grow brand awareness.

Build Brand Equity with Social Relationships
Creating valuable and engaging content helps businesses foster meaningful relationships with audiences. Choosing the right messaging is key to growing social engagements and relationships with important industry influencers. Our social team analyzes your audience segments to design a marketing strategy that increases both consumer confidence and brand equity.

 Content Courtesy Of Tinker Digital Limited 

          https://www.tinker.co.ke

Jumia unveils ‘Jumia Local’ program to boost local Manufacturers

Jumia has today unveiled the ‘Jumia Local’ program that will allow Kenyan manufacturers to showcase their ‘Made in Kenya’  products on its website to thousands of customers across the country thus encourage consumption and scalability.

This collaboration between local manufacturers and Jumia will see products under this arrangement featured more prominently on the main Jumia platform and promoted through the e-tailer’s marketing channels. Vendors joining the program will enjoy reduced commissions and receive round-the-clock training and support from Jumia’s vendor management team. Sellers can either store their products in Jumia warehouse or drop-ship once an order is made.

Speaking today at the launch, Jumia Local Project Manager Ms Abigail Bundi, hailed the initiative saying “we believe manufacturing in Kenya brings great benefits to the country. Through this program we seek to support the entrepreneurs who are investing in Kenya by clearly labelling their products, thus giving customers the chance of buying local consciously”
Products currently listed on the ‘Jumia Local’ online shop cut across Fashion, Home and Living, Electronics and consumables among others.

Chandaria Industries, one of Kenya’s leading manufacturer of tissue and hygiene products who has successfully leveraged the Jumia local program to reach more customers countrywide said,
“Jumia has done an amazing job in this market in showing us what E-commerce can do to a business. Time is ripe now for every company to embrace e-commerce as a very effective sales channel in reaching a wider customer base.” Darshan Chandaria, Group CEO, Chandaria Industries.
Other Key brands among the first to list include Bantu shoes, Alladin world of Brands, Tropical Heat, Bata, Darling Hair and many more - all distinctively branded with a “Jumia Local” logo to help customers make their choice

Talking about the impact the opportunity will have for Kenyan businesses, Phyllis Wakiaga, CEO, Kenya Association of Manufacturers said, “We want to take this program very seriously and work on having as many products listed by the manufacturing sector and encourage a culture of buying Kenyan to build Kenya through Jumia and also use it to brand our local products for the international market.”

Ms Wakiaga further added that the program would work to instil pride in Kenyans to know that it's important to support what is made locally calling on manufacturers to look at expanding from the typical brick-and-mortar and get into e-commerce.
Pegged on the ‘Buy Kenyan, Build Kenya’ slogan, the Jumia local program is expected to help manufacturers  navigate through the complexities of developing nationwide footprint by leveraging the enormous demand for their products while presenting customers with a vast and unique selection of products at reasonable prices.

Content Courtesy Of Jumia Kenya 

Top 10 Nigeria Fashion Designer to Admire

1. DURO OLOWU

Duro Olowu is no doubt one of the top Nigerian clothing designers and among Africa’s finest. His fashion line, Duro Olowo has been featured in numerous fashion runways and featured in a number of fashion events. His work has evolved and has become an inspiration for African designers and fashionistas.

2. LISA FOLAWIYO

Lisa Folawiyo has been hailed among Nigerian designers that have the most ingenious designs. Her creation features a blend of West African inspired designs with an edgy futuristic touch. The fashion designs have won her accolades among various fashion platforms in the world.

3. FOLU AJAYI

Folu Ajayi has designed her way to becoming among the top African designers. The 22-year-old’s story is an inspiring one of following one’s dreams. The youngster has an established a fashion label, House of Dabira which features some of the most detailed and authentic African clothes’ designs.

4. MAI ATAFO

Mai Atafo is arguably one of Africa’s and Nigeria’s top fashion icons and designers. His brand, Mai Atafo Inspired, has dressed top celebrities and earned him a legion of followers. His pieces are a collection of chic and traditional fusions that you are bound to fall in love with. He has achieved numerous milestones including the GLITZ Designer of the Year award.

5. OLUWATOBI AKINTOYE

She is  among the featured Top Ladies in Fashion and Beauty Business. Despite her humble beginnings, she has some of the unique African fashion creations. Her fashion designs and styles are a mix of edgy and natural flare to the African fabric. Her collections have in effect been showcased all around the world .

6. VOVWE OMOKE

She the creator Ovom Fashion which aims at empowering the African woman through fashion. She has been using fashion as her tool for empowerment in various creative ways. This has seen her achieve remarkable fashion milestones. Bold and creative blends are the recurring themes in her pieces.

7. FOLAKE FOLARIN COKER

Folake Coker is a creator, fashion icon, and director of top fashion brand, Tiffany Amber. She established her brand in 1998 and has since then been making African inspired designs that have a modern feel. The focus and detailed loveliness in these creations have seen wide acceptance.

8. ZIZI CARDOW

Zizi Cardow has made quite an impact on African fashion. She has designs that cater for every mood, from adventurous to serene. She accomplishes this by blending different elements and inspiration to accomplish this. This has broadened her impact on both the African and Nigerian fashion styles.

9. ADEBOLA ADEBOWALE

Derb’s Signature is quickly becoming a household name in Nigerian fashion. Adebola established the label as a way to realize her design prospects. She has used it to propel her homely yet edgy designs of the African fabric to the next level. Her work oozes perfection and lovely attention to detail.

10. MODUPE ADEOTI

She is the head designer behind the 17.09 Couture label. She has based her designs on the Nigerian touch of aesthetics with modern trends. She uses this as her base and goes on to create lovely designs that have met the fashion world’s attention. This is why she’s such an inspiration.

A List of Top 10 Kenyan Fashion Bloggers By Reed Fashion Mag

The aim of this list is to feature all the notable and upcoming Kenyan fashion bloggers. We feel this is a great way to recognize and appreciate their efforts while giving them a boost to their readership. Fashion blogging in Kenya is becoming a major gig and a hobby for many who use it to showcase and cover their personal styles and share ideas. Even though the ladies have dominated this sphere, the menfolk have also shown their capability and strength in running a fashion blog too. This is a random list (and not a marketing copy), but it is also worth to know the top female fashion bloggers in Kenya and top men fashion bloggers in Kenya.

1. SHARON MUNDIA

Sharon is one of the popular female fashion bloggers in Kenya. Her efforts have earned her the rights to rank among the top. She runs the “This is Ess” fashion blog and believes that fashion is all about expressing your personal character and imaginations in the best possible way. She started blogging in 2012 and hopes to inspire women across Africa. Some of the categories she covers include travel, wedding, lifestyle, and beauty. She also writes for Lifestyle Magazine run by Capital FM.

2. NANCIE MWAI

Her love for fashion started while she was still a young girl and she grew to pursue her dreams. She started out as a stylist for the Nation Newspaper, and she later launched “The Fashion Notebook,” an online fashion blog, in 2010. Nancie has enjoyed a glare of publicity due to her blog. She is a two times winner of the BAKE Best Fashion Blogger competition. Currently, she runs a blog under her name, Nancie Mwai, and she covers Travel, Health & Fitness, Lifestyle, and Beauty.

3. JOY KENDI

Kendi is known for her acting roles in Changing Times and Prem, Joy Kendi started out as an actress with no prior experience. She launched her blog, Our Style Kenya (now Just Joy Kendi), during her acting course as a side gig. It took off later and has become one of Kenya’s most visited blogs. Joy Kendi is one of the most popular Kenyan bloggers. Her style is chic and meant for the modern woman.

4. LUCIA MUSAU

Lucia Musau is a creative thinker, an entrepreneur and fashion blogger that has caused ripples online based on her blog. The blog, luciamusau.com, offers practical and stylish tips for the modern stylista. She incorporates all parts of style, from hair to beauty, to bring out the full experience of a fashion statement.

5. SILVIA NJOKI

Silvia Njoki’s blog, silvianjoki.com has reinvented the whole fashion sphere. This is mainly because of the vast content and tips that she offers fashion enthusiasts. She studied fashion at London’s renowned University of The Arts.She brings together creative styles with a chic modern touch in all aspects of fashion and beauty.

6. WINNY ODANDE

Winny drives forward one of Kenya’s most robust and encompassing fashion blogs. Her style primarily focuses on an ethnic touch on a modern appeal to style. She is a top Kenyan stylist, fashion blogger, and creative personality. Winny’s blog, fitndiscover.com, paints a broad stroke of fashion haven of ideas that encourages creativity.

7. MAUREEN BANDARI

Maureen holds a beautiful aura of a fun and creative-themed blog designed for beauty bits and fashion pieces. Her blog, thefunshionmistress.com has a bold and auspicious online presence. This is naturally due to her incorporation of beauty and style and fashion tips in the clearest and boldest expressions. That pretty much sums up her awesome sense of style.

8. WINNIE THE FASHIONISTA

Her stylish sense has made her become a creative and fashion-forward guru Kenya. She is also among the top Kenyan fashion bloggers. Winnie’s blog, winniethefashionista.com , gives timely and fashion-forward tips that create different dimensions of fashion entities. Her diary, termed as a diary of style, is a go-to place for all matters chic and stylish. This clearly shows why the lady rules.

9. WAIRIMU NYANDIA

Wairimu has steadily risen to becoming one of Kenya’s most renowned Kenyan fashion bloggers and hair enthusiasts. She directs one of the most compelling blogs in the fashion scene. She gives different tips on handling hair matters for the ladies and the fashion equivalents to complete the look. Her blog, wairimunyandia.com, has varying styles and trends for the fashionista and modern woman to bring out their best.

10. MUMBI SHOKEY
Mumbi Shokey has one of the most active online presence in the Kenyan fashion blogger scene. With a Youtube channel to complement the awesome work of art that is her blog, she is one to watch, pun-intended. Her style is a beautiful, classy mixture of fusing different styles to bring out completeness. Mumbi’s blog, mumbishokey.com, paints a vivid picture of class and style to accentuate a modern woman’s look.

Content Courtesy Of http://reedfashionmag.com/

KENYA GLAMOUR AWARDS 2016 NOMINEES

Voting for the 100+ nominees in this year’s Jumia Kenya Glamour Awards is currently open to the public. The selection features a host of personalities from the world of fashion, entertainment, TV and music among others and seeks to recognize art and talent.
This year’s event will be held at the Boma hotel on the 1st of October 2016 with musical and comic performances by established and upcoming artists starting from 6pm.
“When you support art and talent, you inspire a generation. We are humbled to be part of this inspiration for the second year running and we hope through it, thousands of people will find the courage to follow their talent and dreams.”
The list of nominees has been released and can be viewed below. You will be required to SMS the name and code of your preferred candidate as many times as possible to 22448.
Advance tickets to the event will retail at Ksh.1,500 and Ksh. 2,000 at the gate and can be purchased HERE and onTicket sasa. If you would like to know more about the event then please contact the office throughkenyaglamourawards@gmail.com/ Helpline 0705556594 FOR FURTHER DETAILS.

UPCOMING FEMALE MODEL OF THE YEAR
Name Code
1 Kate Ariana (KGA1)
2 Akual Chan (KGA2)
3 Mbaire Wangui (KGA3)
4 Nayanka Singh (KGA4)
5 Gryce Tiyo (KGA5)
UPCOMING MALE MODEL OF THE YEAR
Name Code
1 Rickie Maina (KGA6)
2 Scoby Omollo (KGA7)
3 Ben Blaq (KGA8)
4 Kevin Aruwa (KGA9)
PLUS SIZE MODEL OF THE YEAR

Name Code

1 Dean Ajema (KGA10)2 Sandra Joan (KGA11)
3 Emmah Lumulu (KGA12)
4 Agarther Gichaga (KGA13)
5 Sharon Rosina (KGA14)
UPCOMING PHOTOGRAPHER
Name Code
1 Kuyoh Photography (KGA15)
2 Dharshie Photography (KGA16)
3 House of Mayom (KGA17)
4 Kybe Photography (KGA18)
EMERGING WOMENSWEAR DESIGNER OF THE YEAR
Name Code
1 Malishaj Fashion Line (KGA19)
2 House of Kaji (KGA20)
3 Sewe Kenya (KGA21)
4 Sanj Creations (KGA22)
5 Baya Clothing (KGA23)
6 Ndululu (KGA24)
7 Afrobertine (KGA25)
8 Adhiambo Odinga (KGA26)
9 GlamourVille Empire (KGA27)
EMERGING MENSWEAR DESIGNER OF THE YEAR
Name Code
1 Vinclizz (KGA28)
2 Shiyenze (KGA29)
3 Mance Apparel (KGA30)
4 Brian Manase (KGA31)
MAKE UP ARTIST OF THE YEAR
Name Code
1 Make up by Warehouse (KGA32)
2 Make up by Ruthie (KGA33)
3 Make Up by SK (KGA34)
4 Make up by Dee (KGA35)
5 Make up by Rose (KGA36)
BLOGGER/BLOG OF THE YEAR
Name Code
1 Vami Love (KGA37)
2 Blended Bacon (KGA38)
3 StlylishNick SN (KGA39)
4 Couch Health & Fitness (KGA40)
5 Dapper Brother (KGA41)
BEST DRESSED FEMALE ARTIST OF THE YEAR
Name Code
1 Akothee (KGA42)
2 STL (KGA43)
3 Avril (KGA44)
4 Size 8 (KGA45)
5 Dela (KGA46)
6 Victoria Kimani (KGA47)
STYLIST OF THE YEAR
Name Code
1 Brian Babu (KGA48)
2 Beata Otieno (KGA49)
3 Kevin Abbra (KGA50)
4 Jamdown (KGA51)
5 Rikitah Selections (KGA52)
BEST DRESSED MALE ARTIST OF THE YEAR
Name Code
1 Kaka Sungura (KGA53)
2 Octopizzo (KGA54)
3 Kagwe Mungai (KGA55)
4 Willy Paul (KGA56)
TOP PHOTOGRAPHER OF THE YEAR
Name Code
1 Eric Saganda (KGA57)
2 Heenie Photography (KGA58)
3 Antony Trivet (KGA59)
4 Nick Klaus (KGA60)
5 Charles Ngomo (KGA60A)
6. Donald Gregory (KGA153)
TOP FEMALE MODEL OF THE YEAR
Name Code
1 Anjili Laura (KGA61)
2 Sylvia Shimanyula (KGA62)
3 Rehema Omar (KGA63)
4 Barbara June (KGA64)
5 Margaret Muchemi (KGA65)
6 Maureen Theo (KGA66)
7 Eunice Onyango (KGA67)
BEST DRESSED MALE MEDIA PERSONALITY
Name Code
1 Brian Ogana (KGA68)
2Jalang’o – Radio Maisha (KGA6)
3 Jamal Gadaafi – KTN (KGA70)
4 Hussein Mohamed – Citizen (KGA71))
5 Mike Makori – KTN (KGA7)
6. K Four - Kiss TV (KGA74))
7 Jeff Koinange – KTN (KGA75)
BEST DRESSED FEMALE MEDIA PERSONALITY
Name Code
1 Betty Kyallo – KTN (KGA76)
2 Janet Mbugua – Citizen (KGA77)
3 Amina Mohamed – K24 (KGA78)
4 Kanze Dena – Citizen (KGA79)
5 Victoria Rubadiri -NTV (KGA80)
6 Lillian Muli – Citizen (KGA81)
7 DeeDee – KISS TV (KGA82)
SUPPORTIVE COMPANY
Name Code
1 Pambazuka Lottery (KGA83)
2 ONFON (KGA84)
3 Mosound (KGA85)
4 Sportpesa (KGA86)
5 Airtel (KGA88)
TOP MALE MODEL OF THE YEAR
Name Code
1 Gabu Fords (KGA89)
2 Kenson Njagi (KGA90)
3 Nelvin Chuma (KGA91)
4 Boaz Hosea (KGA92)
5 Ken Fredrick (KGA93)
6 Brian Onyango (KGA94)
7 Alex Kirimi (KGA95)
8 Harry Rambo (KGA96)
WOMEN'S-WEAR DESIGNER OF THE YEAR
Name Code
1 Mayeye Designs (KGA97)
2 Shenu Hooda (KGA98)
3 PhyllGood (KGA99)
4 AfroStreet by Melanie (KGA100)
5 Vaishali (KGA101)
MENSWEAR DESIGNER OF THE YEAR
Name Code
1 Gjey Mavazi (KGA102)
2 G n M Trends (KGA103)
3 Mohamed Bana (KGA104)
4 Citificial (KGA105)
BEST DRESSED CEO
Name Code
1 Anerlisa Muigai – Nero (KGA106)
2 Olive Gachara – Couture Africa (KGA107)
3 Yvonne Odhiambo – Afrostreet Kollection (KGA108)
4 Lynnette Anderson – NFM (KGA109)
5 Nancy Amunga – Dana Limited (KGA110)
BEST DRESSED DJ
Name Code
1 Dj Mo (KGA111)
2 Dj Joe Mfalme (KGA112)
3 Kaytrixx (KGA113)
4 Dj Kim (NickDee) (KGA114)
BEST DRESSED COMEDIAN
Name Code
1 David the Student (KGA117)
2 Sleepy (KGA118)
3 Chipukizee (KGA121)
4 Dc. Oweneke (KGA154)
5 mc jessee jasper (KGA155)
BRANDS TO WATCH
Name Code
1 DJ Pscratch (KGA133)
2 Kish – Artist (KGA134)
3 Xpat Mkwanja – Artist (KGA135)
4 Myra Anubi – Media Personality (KGA136)
5 Josphine Apiyo – Model (KGA137)
6 House of Mayom – Photography (KGA138)
7 Dj Edu Gee – Dj (KGA139)
8 June Rapsha – Artist (KGA140)
9 Vicmass Luo Dolar – Artist (KGA141)
10 Dismas Ogola – Social Media Personality (KGA142)
SOCIAL MEDIA PERSONALITY
Name Code
1 Xtiendela (KGA143)
2 Vincent Mutuma (KGA145)
3 Moseax (KGA146)
4 TopBlogger (KGA147)
5 Ramzzy (KGA148)
6. Brian mbunde (KGA156)

Content Courtesy Of Jumia Kenya 

2016