Wednesday 7 June 2017

Intelligence Predictive:Analytics And Agility In The Live Events Industry

Brands continue to strive for unique, intimate and relevant communication with their customers, and there are several names that the consumer can now associate with ‘suggested content’. Netflix, Amazon and Google are all key players in the area of big data and put this to use by tailoring content to individual users. But events giant Ticketmaster has found its own niche for this important and adaptable tactic. Using Predictive Intelligence (PI), the brand has overhauled its email strategy to provide its users with a responsive, personalised experience, connecting them with their favourite – or new potential favourite – events, shows and concerts.



Far-Travelling Fandoms
“While creativity is still phenomenally important for marketers, bigger companies place a great deal of focus on working with large-scale data, and learning how to leverage that to deliver great customer experiences.” explains Sophie Crosby, Senior Vice President Marketing, Ticketmaster. “We knew that we had scale, we had historical customer data and transactional data, and we wanted to do something good with it. So five years ago we placed a strategic bet, and decided that we would use this data to better serve our customers.” The mission was to develop and smooth the customer experience across channels, particularly driving engagement, traffic and conversions from email. “One of the key challenges was data governance – making sure we were treating the data in the right way. Then we got to a stage where we could draw on the insights of our huge database, and start to calculate scores like distance to venue, frequency, or monetary value.”
Distance to venue is an important factor unique to live events marketing, which Ticketmaster’s predictive intelligence would need to take into account in order to provide a relevant experience. “Fan dedication is important too- understanding the signals we get from fans- knowing who would travel to Dundee on a Wednesday night for example!” Ticketmaster’s vast database could be segmented in a huge variety of ways, lending itself to the diverse array of events on offer, but offering a truly individualised, high-quality experience to the customer was still out of reach. The huge amount of processing required to produce the relevant, adaptable and timely customer experience would require another layer of automation.

Recommended For You
The solution was machine learning, acquiring an automation tool to trawl the huge amounts of data and deliver personalisation and customisation at scale, bridging that gap between content saturation and the somewhat beleaguered consumer. The PI recommendation engine aims to understand the preferences of every customer – the artists they like, the genres they prefer, the towns and venues they are interested in. It does this by analysing customer profiles, purchase history and browse data, before comparing the profile picture with available tickets to match the two together. “80 per cent of all content streamed on Netflix is from recommendations. It’s not people searching, they’re just scrolling through and looking” states Crosby. She argues that a key feature of improving UX is shortening the timescale of that decision-making process, so that consumers don’t have to contend with the information overkill presented by the average inbox. “We’re getting lazy as consumers. We’re reaching that overload point- we’re having so much content thrown at us that we just want to have something recommended!”

It’s A Love Thing
The live event space is an area that has even more need for these personalised customer recommendations, but it comes with its own separate list of challenges that Ticketmaster must take into account in order to provide the level of customer satisfaction they were looking to offer. “While Spotify and Netflix and John Lewis are doing recommendations, they don’t face the challenges we have, where timing and location are as important as the content.” Continues Crosby “We might have half a million people queuing for an event with 35,000 tickets. That volatility is quite difficult. If a user opens their email only to find they’re too late, that then becomes a bad customer experience.” And customer experience is a non-negotiable consideration for live events, where the transactions are fuelled not just by competitive pricing, but dedicated, emotionally-invested fans. Missing out on the chance to see one’s favourite band or football team could be an irreparable breaking of brand trust, so making sure that content is responsive, relevant and timely to sending and opening is vital for Ticketmaster’s position as a leader in the live event sector.



Genre Propensity
With over eight million active customers receiving weekly TicketAlert emails in the UK, there was an opportunity to boost the open and click rates through this enhanced targeting and personalisation. By understanding customer propensity for the different types of events, the first step was championing the most relevant copy at the top of the email, whether it be sports, theatre, music or art. “That alone gave us a 100 per cent uplift in clicks. So we knew we were on the right track, and that relevancy was the key going forward” asserts Crosby. Being able to send uniquely populated emails, based on user preferences drawn from click-through data, transactional data and data science has seen 35 per cent uplift in open rates, with conversions also increasing. “That click rate means we are delivering more relevant content.” And as customers click through the recommendations and hopefully move to purchase, this provides more data to influence the recommendation engine and therefore suggest more content. The machine learning element of the recommendation engine means a long term win for customer experience, engagement and relevance.

Number-Crunching
The creation of Ticketmaster’s platform-agnostic inventory store was a turning point for the brand, which is now able to pull together the availability and “recommendability” of the diverse events. With a variety of events and venues having different requirements, the segmentation needed to be able to identify realistic availability depending on venue size. “A hundred tickets left at Wembley Stadium is not really worth suggesting, but the same number of seats available at an intimate club is a great recommendation.” explains Crosby. All these nuanced details are fed into the recommendation engine, providing the individualised content for eight and a half million single customer views each week. It’s a feat that simply wouldn’t be possible without automation- not that it hasn’t had its challenges: “Trying to solve human patterns with numbers and rules is not easy- we’re continuing to test and check and validate this. Now we are looking at this in parallel with all of our customer sales cycles and lifecycle emails, looking at triggers where we see where people have been clicking.” As the tool continues to develop, Ticketmaster’s marketing team are able to refocus their efforts. “We can concentrate much more on creating super fan experiences- some really great content, or something that engages with the fan and shows we care about them. This extra time is a great opportunity for us to be able to reinvest in, and lift the fan experience.”



Content Courtesy Of  http://figarodigital.co.uk

Tuesday 9 May 2017

The World's First True Android Pc Remix Mini

Most of us have gone through the experience of using our smartphone/tablet for more intensive use cases than day to day browsing, gaming, messaging, photography etc. There are scenarios where our mobile devices may be limited by their top benefit of portability leading us to wish that we had a more PC like experience with a keyboard, mouse and larger screen. What if you could get just that while still maintaining the famed Android experience rich with apps?
In comes the remix mini to answer that question. The Remix mini is touted as the world’s first Android PC. A portable pebble shaped piece of hardware running on the Android OS and with ports for PC peripherals. With the Remix mini you can create your very own PC like experience by plugging in a Keyboard, mouse, and a desktop monitor or even TV screen through the HDMI port. While incomparable to a fully-fledged PC/laptop, the Remix mini is a great piece of hardware if you work on documents and apps on the move or favor your entertainment and apps on a larger screen and with the freedom to navigate and control them with peripherals like a keyboard and mouse on a more PC like User interface.

(Experience a new world of Opportunity Stream Movies With Remix Mini World First Android PC)

When you first unbox the Remix Mini you are greeted with quite an interesting and inspirational message. A product of Jide technology, the Remix Mini is revolutionary in more ways than one having broken Kickstarter history by securing $1.6M in funding that helped the company get the product onto shelves and online stores globally, and to consumers with a desire to make their Android experience as PC as possible.
The Remix Mini comes with 2GB of RAM, Quad core processor clocked in at 1.2GHz and 16GB of internal storage. Thankfully though, the storage is expandable via a micro SD slot that will accommodate a card as high as 128GB. On the unit you will also find an Ethernet port (ideal if you want/need more stable connection than Wi-Fi), DC power port, 2 USB 2.0 Ports, a 3.5mm audio port (which can be used for both audio input/output) and a HDMI port (video and audio). Thankfully the package comes complete with a HDMI cable as well. For extended useability, It is advisable to source a Multi-hub USB cable if you want to connect more than two peripherals to the Remix Mini’s 2 USB ports (e.g. A Keyboard, Mouse and Flash drive combination). The Remix Mini also offers your usual wireless connectivity options including Wi-Fi and Bluetooth 4.0.

 (Play your favorite Game Online and Any other Smart Device )

Given its compact size it fits easily in a pocket/bag. Its design is subtle and clean and can even be missed by an unknowing eye when placed on a table and plugged into the peripherals it supports. For those that like their electronics arranged nice and neatly on their work or home desks the   Remix mini fits in well and takes up very minimal space.
The unit runs its own Remix OS that is based on Google’s Android platform, specifically Android 5.1 making it easy to use for anyone who is already familiar with Android. The Google Play store and other Google services are accessible in the same manner as you would on your smartphone/tablet so you will have access to download your apps and use your preferred Google services on the Remix mini with the same ease. There are specific applications that come pre-loaded on the remix Mini to get you started that include: the Play Store, Play Movies, Google Docs, Sheets, Slides, Gmail, and Chrome from Google, plus customized versions of a calculator, download manager and file explorer. Rather conveniently there’s also the “RAR” app included that can compress or decompress files.
Once you’ve plugged in all your desired peripherals, using the Remix Mini is quite straight forward. The top of the unit with the large stylized logo acts as a capacitive touch surface allowing you to power on and off the device by a single tap. No buttons exist on the device keeping its external appearance clean and minimalistic. The quick set up takes about 5 minutes or so after which you are ready to get started on your Android PC experience. Moreover, as the unit doesn’t have a cooling fan (it doesn’t really need one) it’s also less noisy than your conventional laptop or desktop PC.


An immediately noticeable benefit of having the Android experience scaled up to a desktop like environment is the fact that you can have more multiple windows open on screen thus offering you a native multi-tasking experience that is closer to a Windows PC  than any other Android device. Windows can be resized and easily moved around. Depending on the size of monitor or TV screen you are plugged into, you can choose to run apps like Google docs in full screen or in smaller sized windows adjustable to your liking. As I tested the Remix mini on both a 21 inch PC monitor and a large 50” TV I found it more practical to use a larger screen display as it allows you to maximize on your multi-tasking by having a more comfortable and workable view on multiple windows. Connecting the Remix Mini to a larger screen is highly recommended as it lets you make the most out of the Remix Mini’s desktop style User interface.


I was initially concerned about whether applications that tend to natively run in Portrait could still render well on a larger screen through the Remix Mini but was happy to find that most of my favorite apps such as Instagram could also be maximized to run in Landscape and full screen and could also be minimized and resized into a smaller window allowing me to do other things in the background. Whilst not all apps on the Play store will necessarily have this flexibility its still a better viewing, multitasking and navigation experience in most cases compared to a touchscreen environment. The Remix OS does a good job of optimizing Android apps to fit on a larger desktop screen environment.
With the Remix Mini, the Android experience becomes more intuitive than what you would get from an Android smartphone/tablet .This shows most especially when working on document apps such as Google docs or Microsoft office apps for Android that can be tedious and frustrating to work with on smartphone and tablet touchscreens. In other use cases such as web browsing through the Chrome browser, video streaming via YouTube/Netflix and light gaming, the Remix Mini also manages to deliver a more wholesome Android experience thanks to the ability to have a larger display and peripherals that enhance navigation and control.

 (Access all your Document anywhere anytime with Remix)

For those without a Smart or connected TV, the Remix Mini offers a solution by serving as a handy platform for accessing popular local/international video streaming apps such as You tube, Netflix, Amazon video and more. Simply download your preferred app from the Play store, sign in/signup and you are good to go. While you can access these apps and services on your current Android smartphone or tablet, the experience is incomparable to the large screen area that a TV or monitor provides, and better yet if you have good audio hardware connected to said TV/monitor or via the 3.5mm audio port of the Remix mini, you then end up with a more complete and even more comfortable viewing experience than your smartphone or tablet. I particularly enjoyed using the Remix mini for YouTube and Netflix video streaming as this are two of my favorite entertainment apps. As the Remix mini outputs video via HDMI you also get the benefit of consistently high quality video on a computer monitor or TV screen especially on high quality display hardware.


(Turn your Tv into a Pc With Remix Stream Movies )

Can the Remix mini replace your current Android device? The answer is no. Especially since it has no mobile networking capabilities and must be tethered to power. However, the Remix Mini is a brilliant companion device if you want an Android experience that is unconstrained by the limits of usable peripherals and practical screen size that plagues smartphones and tablets up to today. The Remix Mini is also a more affordable alternative to Windows for individual users and even small businesses that require the ability to work on the move and operate using cloud based solutions. Given the converged nature of mobile devices today it’s possible to sync your apps and content across your Android devices making the Remix mini a wonderful addition to your existing  family of Android devices and more of a reason to minimize your over reliance  on your aging laptop/desktop
PC.


Now Available In Kenya Visit www.gosavana.com
Content Courtesy Of Gosavana 

Friday 21 April 2017

Build Customer Lifetime Value Using Data Driven Retention Strategies

Customer Retention Strategies that Work

''It costs up to ten times more to acquire a customer than to retain one. To maintain their competitive edge, businesses need to effectively manage customer attrition and grow their existing relationships. Our customer retention strategies maximize profits by helping you keep the customers you’ve invested in.''

Identify At-Risk Segments with Campaign Tracking & Reporting

Client retention hinges on your organization’s ability to deliver on its value proposition. That’s why the most successful retention strategies start before customer attrition, at the outset of the relationship. Collecting and analysing customer data can identify audience segments that are at-risk of defecting over time, giving businesses the opportunity to mend fences and grow customer lifetime value.
We work closely with your team to gather and analyse these consumer insights to uncover opportunities that will increase your conversion and customer retention rates.

Earn Repeat Business with Customer Loyalty & Referral Programs

One of the best ways to encourage repeat business is offering incentives, including customer rewards and coupons. Incorporating gamification into loyalty programs that reward customers for purchases and referrals is a highly successful strategy that many businesses have implemented. By leveraging its existing relationships, we’ll help your brand develop a retention strategy that works best for its target market.

Increase Share of Customer with E-mail Marketing

An effective e-mail marketing strategy uses customer insights to drive more conversions. Optimizing your campaigns by segmenting e-mail lists to deliver more personalized content improves the user experience and increases ROI. Our e-mail marketing specialists will work closely with you to improve open-rates and develop a campaign that increases your share of customer by increasing the
relevancy of brand messaging.


Tactics for product and brand positioning

It's hard to retain customers if they aren't even paying attention to you. Below are our favorite bits of research on how clear communication and messaging helps create engagement and loyal customers.

1. Stand for something
Customers are more likely to ignore you if your company doesn’t stand for anything. Research from the Corporate Executive Board that included 7,000 consumers from across the U.S. found that of those consumers who said they had a strong relationship with a brand, 64 percent cited shared values as the primary reason. If you want loyal customers, you need create real connections with them. What do you stand for?
2. Utilize positive social proof
While negative social proof ("Nearly 90 percent of websites don't use heat mapping software!") has been proven to dissuade customers rather than encourage them, numerous studies on customer motivation have shown that positive social proof (like testimonials) are commonly the most effective strategy for getting people to listen.
3. Invoke the inner ego
Most people prefer products and companies that “resemble” them in some way. This cognitive bias is called implicit egotism, and is an important thing to keep in mind when talking to customers. To attract the customers you want, you need to identify your target customers down to the last detail, then craft a message that matches their pains, goals and aspirations. It's easier to fill this existing demand than to create one.
4. Position around the before and after
“This is your world before our product, and this is your world after.” Providing a contrast for customers can make for powerful marketing, but first you have to understand where they are (how they describe their pain) and where they want to be (how they frame their solution). Speak to that, and show how your product can bridge the gap, and you’ll catch their interest.

Tactics for customer marketing and education

If customers don't enjoy your education, marketing, and sales process, they'll likely never do business with you again. Selling to customers the right way is an integral part of creating customer loyalty. Below are a few studies to help you improve the process.

5. Use the words they love to hear
Not all words are created equal. Certain words encourage customers to buy more than others. In particular: free, new and instantly. When customers hear these words, and the promises they imply are backed up, they'll enjoy their purchases more than they would have otherwise.
6. Reduce pain points and friction
All businesses, no matter the industry, are going to have to sell to the three types of buyers that are out there. According to research from Wharton Business School, nearly a quarter of these buyers will be conservative spenders, or "tightwad" customers. George Loewenstein of Carnegie Mellon University recommends using bundles, reassuring words (e.g., change "a $5 fee" to "a small $5 fee") and reframing as a better way to sell to conservative buyers.
7. Capture your product’s momentum
When exciting improvements are being made to your product, everyone in the company feels the momentum. But do your customers feel the same way? They won’t unless you take the time to share your work. Today this often falls under the growing list of product marketing responsibilities, but either way it’s the execution that counts. Create excitement with current customers by showing them what your latest features let them accomplish.
8. Don’t just sell, educate
According to serial entrepreneur David Skok, sales is often more effective when you have an existing relationship with a customer, and when you’ve already provided value. This matches up with research from TARP Worldwide, which shows customers do enjoy receiving helpful recommendations on new information and products that will help them achieve better results.

Delivering surprise reciprocity and delight

Reciprocity is the social construct that makes the world go 'round and keeps customers coming back. The premise for is simple: when “delighting” customers makes sense, it’s best served up as a surprise.


9. You don’t have to overspend to delight
Handing out discounts and freebies can be costly. Instead, you should embrace the art of the frugal wow — creating reciprocity through small, thoughtful gestures. In fact, psychologist Norbert Schwarz found that as little as 10 cents can create reciprocity between two individuals (it really is the thought that counts).
10. Utilize surprise reciprocity
Although reciprocity works incredibly well on it's own, research shows it’s far more powerful when started by surprise. For a simple example, recall a time that someone did something nice for you unexpectedly — the gesture probably wasn't all that unusual, but the fact that it came out of nowhere left a strong impression on you. Thank you notes and proactive emails and messages are a nice, lightweight way to put this into action. For more ideas, check out 25 Ways to Thank Your Customers.
11. Make it personal
In a study from the Journal of Applied Social Psychology, researchers found that waiters and waitresses could increase their tips by 23 percent by the simple act of returning to tables with a second set of mints. The researchers concluded that the mints created the feeling of a personalized experience for the customers who received them. So, it was the personalized service that made their day, not the small gift in itself.
12. Reduce effort before delivering delight


How great service retains customers

You can't build customer loyalty without an exceptional customer service to keep people coming back. Let’s debunk a few customer service myths, as well as tackle some important things you need to keep in mind when offering support online.

13. Speed is secondary to quality
When it comes to highly rated customer service, data show that quality and completeness matter more than speed. According to research from the Gallup Group, customers were nine times more likely to be engaged with a brand when they evaluated the service as "courteous, willing, and helpful," versus the "speedy" evaluation, which only made customers six times more likely to be satisfied.
14. Customers enjoy businesses who know them
Telling your team to spend more time with customers might seem like folly, but smart entrepreneurs know that isn't the case. Numerous behavioral psychology studies have shown that everybody views their service experience as more positive when they don't feel rushed or ignored. Don't spend time idly, though; have employees attempt to find out key customer traits, just like Derek Sivers did at CDBaby.
15. Choose the right platform
The best way to improve your customer service efforts is to utilize the channel your customers most prefer. Recent research has shown the death of email support has been greatly exaggerated. However, you need to pick the channel that makes the most sense for your business. Hosting companies, for example, know that live chats are critical when their customers’ sites go down; other companies may have customers who prefer using self-service, or even phone support.
16. Make it a communal effort
Countless case studies have made one thing clear when it comes to creating an efficient support system: You need to keep everybody in the loop. At Help Scout, we use our integration with Slack to access real-time notifications of what's happening on the customer end; we were able to improve our response time by 340 percent by creating a support channel for all of our teammates.
17. Support should solve cause and effect
It isn’t enough for your customer service team to apologize; their main goal should be to solve for the immediate problem, but to also find and flag the root cause. In doing so, they can solve a systemic issue and help other customers avoid it altogether. Reducing problems is key — in fact, research conducted by John Goodman found that customers were much more sensitive to price changes, and thus more likely to churn, when they experienced a few problems with the product (or the support they received).

Designing sticky retention programs

The key to creating loyalty programs that work is to know why customers use them and what gets customers to keep using them. Below you'll find consumer research that answers these questions.


18. Get people started
Consumer researchers Joseph Nunes and Xavier Dreze are known for their studies on the Endowed Progress Effect. Their results have conclusively shown that the biggest pitfall in preventing customer loyalty programs from succeeding is getting people started. In their now famous car wash study, participants were twice as likely to finish loyalty cards when they were automatically started (or rewarded) as soon as they signed up.
19. Get ideal customers to be VIPs
Additional research by Dr. Nunes on retention programs has shown that people love being VIP, or “gold” members. There is one caveat, though — this only works when people know there is a class below them on the totem pole. Speaking to human nature, Nunes saw a notable increase in gold members’ participation as soon as he implemented a silver class.
20. Label your customers
Research on voting patterns conducted by Stanford University revealed people are more likely to participate in something if they are labeled with a positive trait. Buffer refer to their premium customers as "awesome" members, and even named their upgraded payment plan the Awesome Plan — a much easier phrase to embrace than "paid member."
16. Make it a communal effort
Countless case studies have made one thing clear when it comes to creating an efficient support system: You need to keep everybody in the loop. At Help Scout, we use our integration with Slack to access real-time notifications of what's happening on the customer end; we were able to improve our response time by 340 percent by creating a support channel for all of our teammates.
17. Support should solve cause and effect
It isn’t enough for your customer service team to apologize; their main goal should be to solve for the immediate problem, but to also find and flag the root cause. In doing so, they can solve a systemic issue and help other customers avoid it altogether. Reducing problems is key — in fact, research conducted by John Goodman found that customers were much more sensitive to price changes, and thus more likely to churn, when they experienced a few problems with the product (or the support they received).

18. Get people started
Consumer researchers Joseph Nunes and Xavier Dreze are known for their studies on the Endowed Progress Effect. Their results have conclusively shown that the biggest pitfall in preventing customer loyalty programs from succeeding is getting people started. In their now famous car wash study, participants were twice as likely to finish loyalty cards when they were automatically started (or rewarded) as soon as they signed up.
19. Get ideal customers to be VIPs
Additional research by Dr. Nunes on retention programs has shown that people love being VIP, or “gold” members. There is one caveat, though — this only works when people know there is a class below them on the totem pole. Speaking to human nature, Nunes saw a notable increase in gold members’ participation as soon as he implemented a silver class.
20. Label your customers
Research on voting patterns conducted by Stanford University revealed people are more likely to participate in something if they are labeled with a positive trait. Buffer refer to their premium customers as "awesome" members, and even named their upgraded payment plan the Awesome Plan — a much easier phrase to embrace than "paid member."


Retaining customers is a balancing act
There are many tactics, but no shortcuts; you can’t “hack” a personal relationship, so why should we assume business relationships are any different? Truth is, the tactics above should hopefully give you some fresh ideas for approaching retention, but they’re not a cure-all. Your product and service will do most of the heavy lifting in keeping customers loyal, and there are no shortcuts for that.


Content Courtesy Of https://www.helpscout.net

Tuesday 18 April 2017

Jumia Mobile Week Reloaded 2017 - Get Ready For The Biggest Phone Event

Jumia Mobile Week is here again! Jumia - the largest online shopping store in Kenya, in partnership with some of Kenyan’s top mobile brands like Infinix, Tecno, and Innjoo will be hosting the biggest mobile sales event of the year 2017, starting from 24th April to 30th of April, 2017.


It is 7 days a long week of crazy earth-shaking deals. It is one of those amazing weeks you don't want to be too far from your mobile phones, tablets, or desktop computers. Your favorite brands ranging from Infinix, Tecno, Innjoo, Samsung, LG, Lenovo, Apple and so much more, will be featured in this year’s Jumia Mobile Week Reloaded.

 It is the biggest mobile sales week on Jumia for you to enjoy amazing benefits such as;
 ✓ Flash sales every day throughout the campaign
✓ 100+ New Deals for you every midnight
✓ Exclusive access to new deals if you log on at 11:30 pm. These deals are meant for the strong and will-hearted that can stay up till that time.
✓ Amazing offer for those who love shopping on mobile apps, it's the Jumia Appy hour. Get access to top deals from hours between 9:15 to 10:15 am and 5:15 to 6:15 pm.
✓ Get Ksh 1,500 cash back voucher on every order starting from Ksh 5000 above.
✓ Free MTN 4G SIM for every smartphone you buy during Mobile Week along with data bonus.
✓ Enjoy 48 hours delivery in Nairobi during the Jumia Mobile Week Reloaded.
✓ You can take advantage of Jumia pay on delivery or online payment option.



We are not sure of what percentage decrease in the price of the Jumia Mobile week 2017 will bring, but we are certain there will be incredible and jaw-dropping prices on Infinix, Tecno, Innjoo Smartphones. Other mobile phones brand, including Samsung, Gionee, LG, Wiko, Huawei and Lenovo Smartphones will also see a reduction in price during the 2017 Jumia Mobile week edition.  Precisely, the latest Infinix S2 ProTecno Camon CX and CX Air are expected to sell at a greatly reduced price.

Don't be left behind on this wonderful week long mobile phone price slash. Wow your loved ones with mobile phone gifts during this amazing week of incredible price slashes and flash sales on your favorite phone brands. Now is the right time to buy that sleek mobile phone you have been craving for.
To be a part of Jumia Mobile Week Reloaded 2017;
1. Register your email to get a daily reminder and tips on the latest offers, by visiting the Jumia special created page for Jumia Mobile Week Reloaded 2017, at https://www.jumia.co.ke/market-place/
2. Be the first to get access to top deals from hours between 9:15 to 10:15 am and 5:15 to 6:15 pm (Jumia Mobile Week 2017 Appy Hour). Download the Jumia app via your Android or iOS devices.



Download The App
MW15_ANDR  MW15_APPL
Content Courtesy www.tinke.co.ke 

Tuesday 4 April 2017

Search Engine Optimization(SEO) and Online Relation

DRIVE TARGETED VISITORS TO YOUR SITE EACH MONTH WITH AN EVOLVING SEO STRATEGY FOR YOUR BUSINESS

''Organic search is an important traffic-generating channel for many businesses, driving targeted visitors to their sites each month. Unlike paid sources of traffic, visits from organic search won’t cost your business a thing. That’s why SEO offers a long-term strategy that has one of the best returns on investment.''

Increase Your Brand’s Visibility & Revenue
Optimizing your website for search engines is the best way to improve rankings and increase organic search traffic. Ensuring your brand can be found in search for important industry keywords will have a tremendous impact on your business. From increasing brand awareness and building top-of-mind awareness to increasing sales by driving targeted visits to your site’s pages, the benefits from investing in organic search are business-changing. We’ll review your site’s technical components and develop a dynamic SEO strategy you can bank on.

What is Search Engine Optimization (SEO)?
A solid SEO strategy starts with reviewing on-page elements like your site’s code, relevant content and architecture to determine ways we can improve the way search engines crawl and index your website. Off-page techniques, like outreach, help build brand awareness by connecting your business to hundreds of industry influencers willing to introduce your product to their audiences. Our skilled team of SEO analysts works with your internal team to implement a strategy that gets your site higher rankings and more qualified visits.
Strategic Planning & Development
Strategic planning begins with an audit, where we’ll review and map your site’s pages and technical components. Once the review process is done, we’ll research your industry’s most valuable keywords and set an SEO game plan designed for your target audience.



Not Just an SEO Company
We understand the complexities of the online business environment. That’s why our cross-functional team of web marketing consultants can devise a synergistic strategy across all of your traffic-generating channels by also specializing in Paid Search (PPC), Social Media, Conversion Optimization, Customer Retention, Retargeting and Customer Experience Personalization.


BUILD A STRONGER BRAND BY LEVERAGING RELATIONSHIPS WITH INDUSTRY INFLUENCERS
''A well-executed online relations campaign can grow brand awareness, increase traffic from organic search, and build a community of influential advocates for your brand. By creating engaging content and leveraging relationships with the right influencers, your business can benefit from a lift in visibility and search authority.''

Increase Organic Search Traffic with a Well-Defined Inbound Marketing Strategy
Google search results often reflect top-of-mind awareness for a particular industry. That’s why strong, well-known online brands benefit from greater search authority that increases their visibility in search. This rankings boost is, in part, influenced by the number and quality of web-based conversations surrounding the brand. Our inbound marketing and online PR services are designed to incite and contribute to this discussion. By building its online presence, we’ll help your business increase its search authority and organic search traffic.

Turn Industry Influencers into Brand Advocates
Every industry has a handful of authoritative figures that can influence your audience’s perception. These influencers represent an important target segment that can help grow your business by advocating for your brand. Our outreach coordinators help transform these invaluable resources into advocates and brand ambassadors that promote your business to their readers, social media followers and fans.


Introduce Your Brand to New Audiences
Whether you’re bringing a new product to market or interested in growing your current market share, we can introduce your brand to a new, relevant audience. Our coordinators will get involved with influential members of your industry to find the best ways to leverage their audiences to expand your reach.
Content Courtesy Of www.tinker.co.ke 

Monday 3 April 2017

2nd Convergence Africa World 2017 Expo 5-07 April,2017

The 2nd Convergence Africa World 2017 expo and conference from 05-07 April, 2017 at Kenyatta International Convention Centre, Nairobi, Kenya.Bringing its expertise to the African market, The Convergence Africa World organized by Exhibitions India Group (EIG) will provide a platform to deliberate on convergence of these services and will focus on new-age technologies and merging business solutions that harness the young population to create a wave of technological transformation in the continent.


The expo will showcase innovation and merger of technologies like telecom, IT, broadcast, digital media, and many more. Focused business matching will provide the perfect opportunity to network with industry bellwethers and establish new relationships.Growth in Africa's technology space is rapidly changing the continent's macroeconomic landscape. Most African governments are embracing wide-ranging communication solutions for voice, data & video, increasing internet access, and making IT a crucial plank of their development plans. Africa is amidst digital migration and Smartphone penetration is witnessing a phenomenal upward trajectory across the continent. As digitization unfolds across the African nations, it brings forth a need to enhance perspective, innovate and collaborate in a multifaceted manner.

Content Courtesy Of 10 times 

Thursday 23 March 2017

Learn How to Wear Wig in 7 Simple Steps

Wearing a wig can be a lot of fun whether you're doing it to cover hair loss or just want to enjoy the variety of hair styles, lengths and colors that wearing a wig makes it possible to achieve. Wigs always warm up to the temperature of the human body, so in winter, a wig may replace a hat. In summer, wigs are used to protect your hair from the sun or even help you out on vacation, when there is no time for hair styling. That being said, wigs take some getting used to and there are a few things to keep in mind when it comes to purchasing the right one for you and even wearing them.
Certain wigs need to be treated in specified ways, and how they are applied is extremely important as well or they will look artificial. There are also all sorts of different pins and clips to use along with wigs as well and it’s important to know which one is right for what purpose. Wearing a wig is easy once you get used to it and below are some tips to help you through your first few times of donning them initially.

1# step 
Hairpieces and wigs have the ability to conform naturally to the shape of the head. Initially, the hairs are sewn onto a one-size, shapeless container that will gradually, within 3 to 4 days, conform to the shape of the head. While trying the wig the very first time it might feel uncomfortable and insecure, but that is to be expected. Even leather shoes need time to be broken in before they are comfortable enough to be worn steadily.

2# step
Synthetic hair wigs are of a standard size, but you can tighten or loosen them by means of special adjustable straps on the inside. As per above description, the wigs are stretchable. You can stretch the wig by carefully misting it with water and pinning the wig to a larger head-form or any similar object.

3# step
In the case of a custom human hair wig, the manufacturer will take exact measurements of the client's head size and shape, as well as make a precise tracing of the hairline.

4# step
Before applying your wig it's a good idea to lightly style your wig on a wig blockhead attached using wig t-pens which will hold it in place on the canvas or Styrofoam blockhead while you gently style (cover seams etc.).

5# step
Typically when you are wearing a wig over hair you need to find a way to conceal it besides simply rearranging it on your head. To wear a wig, you do not need to cut off your own natural hair. Those wishing to hide their natural beauty would just need to use a fishnet cap under the wig. The cap provides the necessary grip to hold your natural hair without poking through the wig.

6# step
Wig caps are typically the answer but if you have lots of hair you might need to do something different. If the client has long hair, then it is divided into strands that are distributed evenly throughout the head and secured with special pins. The remaining hair, for example, at the temples, can be smoothed by means of gel to make the wig fit securely and tightly enough on the client's head. You can do French braids and then put a wig cap over your hair. You can pin curls up and then use a wig cap and smooth them out, or you can do a combination of these techniques in order to get your hair tight and flat enough to be hidden underneath. Using wig clips has been reported to thin hair in places and cause breakage when worn continually.

7# step
Once you have your hair successfully tightened up and flat enough to be concealed then you’ll want to put the wig on which is fairly easy, however you'll want to take the time to make sure it is aligned properly on your head and around your face. If your wig doesn’t have hair lace you’ll want to put it on like normal and start pulling out your hair across the front area of your forehead. Keep pulling at these areas and moving them to the side until you are happy with the way it looks. You’ll probably see a seam in the hair now but you can use a comb to comb lightly over that seam and then match up the edge with your hairline for the right, natural look.



Full Lace Options
Full lace wigs require that you put the wig on, get it in a position you are happy with, and then pin the hair back with hair clips in order to reveal your scalp line. Next you should trim any lace that sticks out past the hairline one little bit at a time. Be careful and persistent so that you get it right. Once you are done with the trimming and positioning you can apply wig tape and adhesive to the wig. Lastly pull the full lace wig onto your head and make sure that you carefully position it. The hairline should meet your wig and look completely natural. Hold it in position for 30 seconds while it adheres and you’ll have a full lace wig that is properly applied and natural looking too. Keep in mind that front or full lace wigs are not meant to be worn for long periods of time.
Today wigs are extremely popular and the latest styles, if they are high quality, look natural as well. Whether they are synthetic or made of real hair, today's wigs are exceptional in most cases, and if you follow the wig wearing tips listed here, you'll love wearing them and the versatility they deliver.



Content Courtesy Of Nairobi Fashion Hub