Search Engine Optimization(SEO) and Online Relation

DRIVE TARGETED VISITORS TO YOUR SITE EACH MONTH WITH AN EVOLVING SEO STRATEGY FOR YOUR BUSINESS

''Organic search is an important traffic-generating channel for many businesses, driving targeted visitors to their sites each month. Unlike paid sources of traffic, visits from organic search won’t cost your business a thing. That’s why SEO offers a long-term strategy that has one of the best returns on investment.''

Increase Your Brand’s Visibility & Revenue
Optimizing your website for search engines is the best way to improve rankings and increase organic search traffic. Ensuring your brand can be found in search for important industry keywords will have a tremendous impact on your business. From increasing brand awareness and building top-of-mind awareness to increasing sales by driving targeted visits to your site’s pages, the benefits from investing in organic search are business-changing. We’ll review your site’s technical components and develop a dynamic SEO strategy you can bank on.

What is Search Engine Optimization (SEO)?
A solid SEO strategy starts with reviewing on-page elements like your site’s code, relevant content and architecture to determine ways we can improve the way search engines crawl and index your website. Off-page techniques, like outreach, help build brand awareness by connecting your business to hundreds of industry influencers willing to introduce your product to their audiences. Our skilled team of SEO analysts works with your internal team to implement a strategy that gets your site higher rankings and more qualified visits.
Strategic Planning & Development
Strategic planning begins with an audit, where we’ll review and map your site’s pages and technical components. Once the review process is done, we’ll research your industry’s most valuable keywords and set an SEO game plan designed for your target audience.

Not Just an SEO Company
We understand the complexities of the online business environment. That’s why our cross-functional team of web marketing consultants can devise a synergistic strategy across all of your traffic-generating channels by also specializing in Paid Search (PPC), Social Media, Conversion Optimization, Customer Retention, Retargeting and Customer Experience Personalization.


BUILD A STRONGER BRAND BY LEVERAGING RELATIONSHIPS WITH INDUSTRY INFLUENCERS
''A well-executed online relations campaign can grow brand awareness, increase traffic from organic search, and build a community of influential advocates for your brand. By creating engaging content and leveraging relationships with the right influencers, your business can benefit from a lift in visibility and search authority.''

Increase Organic Search Traffic with a Well-Defined Inbound Marketing Strategy
Google search results often reflect top-of-mind awareness for a particular industry. That’s why strong, well-known online brands benefit from greater search authority that increases their visibility in search. This rankings boost is, in part, influenced by the number and quality of web-based conversations surrounding the brand. Our inbound marketing and online PR services are designed to incite and contribute to this discussion. By building its online presence, we’ll help your business increase its search authority and organic search traffic.

Turn Industry Influencers into Brand Advocates
Every industry has a handful of authoritative figures that can influence your audience’s perception. These influencers represent an important target segment that can help grow your business by advocating for your brand. Our outreach coordinators help transform these invaluable resources into advocates and brand ambassadors that promote your business to their readers, social media followers and fans.

Introduce Your Brand to New Audiences
Whether you’re bringing a new product to market or interested in growing your current market share, we can introduce your brand to a new, relevant audience. Our coordinators will get involved with influential members of your industry to find the best ways to leverage their audiences to expand your reach.

Content Courtesy Of www.tinker.co.ke 

2nd Convergence Africa World 2017 Expo 5-07 April,2017

The 2nd Convergence Africa World 2017 expo and conference from 05-07 April, 2017 at Kenyatta International Convention Centre, Nairobi, Kenya.Bringing its expertise to the African market, The Convergence Africa World organized by Exhibitions India Group (EIG) will provide a platform to deliberate on convergence of these services and will focus on new-age technologies and merging business solutions that harness the young population to create a wave of technological transformation in the continent.

The expo will showcase innovation and merger of technologies like telecom, IT, broadcast, digital media, and many more. Focused business matching will provide the perfect opportunity to network with industry bellwethers and establish new relationships.Growth in Africa's technology space is rapidly changing the continent's macroeconomic landscape. Most African governments are embracing wide-ranging communication solutions for voice, data & video, increasing internet access, and making IT a crucial plank of their development plans. Africa is amidst digital migration and Smartphone penetration is witnessing a phenomenal upward trajectory across the continent. As digitization unfolds across the African nations, it brings forth a need to enhance perspective, innovate and collaborate in a multifaceted manner.

Content Courtesy Of 10 times 

Learn How to Wear Wig in 7 Simple Steps

Wearing a wig can be a lot of fun whether you're doing it to cover hair loss or just want to enjoy the variety of hair styles, lengths and colors that wearing a wig makes it possible to achieve. Wigs always warm up to the temperature of the human body, so in winter, a wig may replace a hat. In summer, wigs are used to protect your hair from the sun or even help you out on vacation, when there is no time for hair styling. That being said, wigs take some getting used to and there are a few things to keep in mind when it comes to purchasing the right one for you and even wearing them.
Certain wigs need to be treated in specified ways, and how they are applied is extremely important as well or they will look artificial. There are also all sorts of different pins and clips to use along with wigs as well and it’s important to know which one is right for what purpose. Wearing a wig is easy once you get used to it and below are some tips to help you through your first few times of donning them initially.

1# step 
Hairpieces and wigs have the ability to conform naturally to the shape of the head. Initially, the hairs are sewn onto a one-size, shapeless container that will gradually, within 3 to 4 days, conform to the shape of the head. While trying the wig the very first time it might feel uncomfortable and insecure, but that is to be expected. Even leather shoes need time to be broken in before they are comfortable enough to be worn steadily.

2# step
Synthetic hair wigs are of a standard size, but you can tighten or loosen them by means of special adjustable straps on the inside. As per above description, the wigs are stretchable. You can stretch the wig by carefully misting it with water and pinning the wig to a larger head-form or any similar object.

3# step
In the case of a custom human hair wig, the manufacturer will take exact measurements of the client's head size and shape, as well as make a precise tracing of the hairline.

4# step
Before applying your wig it's a good idea to lightly style your wig on a wig blockhead attached using wig t-pens which will hold it in place on the canvas or Styrofoam blockhead while you gently style (cover seams etc.).

5# step
Typically when you are wearing a wig over hair you need to find a way to conceal it besides simply rearranging it on your head. To wear a wig, you do not need to cut off your own natural hair. Those wishing to hide their natural beauty would just need to use a fishnet cap under the wig. The cap provides the necessary grip to hold your natural hair without poking through the wig.

6# step
Wig caps are typically the answer but if you have lots of hair you might need to do something different. If the client has long hair, then it is divided into strands that are distributed evenly throughout the head and secured with special pins. The remaining hair, for example, at the temples, can be smoothed by means of gel to make the wig fit securely and tightly enough on the client's head. You can do French braids and then put a wig cap over your hair. You can pin curls up and then use a wig cap and smooth them out, or you can do a combination of these techniques in order to get your hair tight and flat enough to be hidden underneath. Using wig clips has been reported to thin hair in places and cause breakage when worn continually.

7# step

Once you have your hair successfully tightened up and flat enough to be concealed then you’ll want to put the wig on which is fairly easy, however you'll want to take the time to make sure it is aligned properly on your head and around your face. If your wig doesn’t have hair lace you’ll want to put it on like normal and start pulling out your hair across the front area of your forehead. Keep pulling at these areas and moving them to the side until you are happy with the way it looks. You’ll probably see a seam in the hair now but you can use a comb to comb lightly over that seam and then match up the edge with your hairline for the right, natural look.

Full Lace Options
Full lace wigs require that you put the wig on, get it in a position you are happy with, and then pin the hair back with hair clips in order to reveal your scalp line. Next you should trim any lace that sticks out past the hairline one little bit at a time. Be careful and persistent so that you get it right. Once you are done with the trimming and positioning you can apply wig tape and adhesive to the wig. Lastly pull the full lace wig onto your head and make sure that you carefully position it. The hairline should meet your wig and look completely natural. Hold it in position for 30 seconds while it adheres and you’ll have a full lace wig that is properly applied and natural looking too. Keep in mind that front or full lace wigs are not meant to be worn for long periods of time.
Today wigs are extremely popular and the latest styles, if they are high quality, look natural as well. Whether they are synthetic or made of real hair, today's wigs are exceptional in most cases, and if you follow the wig wearing tips listed here, you'll love wearing them and the versatility they deliver.

Content Courtesy Of Nairobi Fashion Hub

Africa Mobile and Digital Banking Summit

Nairobi,Kenya Radisson Blu Hotel  23.03.2017 Africa Mobile and Digital Banking Summit
By bringing under one roof the brightest minds and the most influential players in the regions banking sector, the Africa Mobile and Digital Banking Summit will be aiming at igniting and catalysing a paradigm shift in the future of the sector by inspiring the audience to think differently with the aim of revolutionizing the sector.Attend and meet up with;•High-level managers at CEO, COO and CFO level in banking •Innovators and service providers active in the financial services sector•Telecom operators and service providers•Digital leaders and heads of ICT from top banking institutions •Banks ICT managers & professionals in the banking and financial services sector•Policy-makers and Regulators•NGOs that directly involved with advancing the financial inclusion Agenda.•Digital Banking Consulting Firms•Banking Technological Solutions Providers•FinTech Innovators For details and registration, wilson@africadigitalbanker +254 721 730 585.

Content Courtesy Of 10 Times  

Media Buying Ads And Marketing Plan

USE DISPLAY NETWORK ADS TO BUILD TOP OF MIND AWARENESS

''Display networks give your brand the ability to serve ads to your target audience on the websites they visit. We’ll target the right audience with the right banner ad to increase your online sales and grow brand awareness.''

Build Brand Awareness with Display Campaigns
Display networks and their partner websites give your brand the opportunity to serve ads alongside the content your audience is consuming. Maintaining this overreaching web presence increases brand awareness and keeps your business present throughout the customer life cycle. Our team of media buying specialists will craft the perfect messages for important audience segments, helping your business reach its goals by improving online performance.

Increase Visits with Facebook & Display Networks
Every audience segment is unique — from the way they consume content to the channels they interact with. That’s why our specialists work with you to select the networks that will work best for your business and audience. Our dynamic digital strategies leverage Facebook and Display Networks to increase ROI and grow your online brand.

Recapture Lost Traffic by Retargeting Website Visitors
Your site’s visitors represent a valuable market segment that is already familiar with your brand and product offering. We’ll retarget these visitors with compelling ads, attracting an audience with higher conversion and engagement rates. Through digital media buying, we’ll help your business recapture lost website visits and improve its conversion rates.

DEFINE A WEB STRATEGY THAT ALIGNS ALL OF YOUR MARKETING INITIATIVES

''Designing an effective marketing plan involves using the insights gathered by market and competitive research to align your business initiatives with the marketing strategy. Our cross-functional team of web marketing experts will work with your team to develop a plan of action that will make the best use of your marketing dollars.''

Marketing Plans Backed by Research & In-Depth Analysis
Every well-designed marketing plan starts with data collection and analysis. Our team of marketing experts apply in-depth knowledge, experience, and the best analytics tools in the industry to develop a strategy that targets business objectives and guides future business initiatives.

Find the Right Marketing Mix for Your Business
A comprehensive marketing plan targets the right channels for your business.  Our experts use audience segmentation to develop and prioritize objectives, and to determine the best marketing mix for your product. We’ll give you the tools you need to grow your business while continuously delivering on your value proposition.

Play to Your Strengths & Measure Performance
In order to grow, businesses need to uncover the opportunities that exist in the environment before the competition. Conducting a SWOT analysis during the planning process will ensure that your business can adequately respond to environmental threats and take the necessary steps to better position itself in the market. We’ll help devise a plan that plays to your strengths, and gives your business tangible growth measures to evaluate its performance over time.

Coordinate Online & Offline Initiatives
The size of your team and the scope of your marketing plan determines the complexity of executing both offline and online marketing initiatives. Developing a plan that evolves as organizational needs grow is imperative to the long-term success of your business. We’ll work closely with your internal team to coordinate web strategies with business goals and any offline initiatives, improving the effectiveness of your campaigns.

Content Courtesy Of Tinker Digital Ltd

https://tinker.co.ke 

How to Build Brand Awareness In Kenya

GROW BRAND AWARENESS FOR A STRONGER, MORE RESILIENT BUSINESS (TINKER DIGITAL LTD)

''A solid brand awareness strategy takes planning and is sustained by good content. Positioning your brand to leverage both paid and owned media can drive engagements, grow your online presence, and contribute to your brand’s authority within its industry''.

Gain Market Insights by Building Social Relationships
Lasting businesses build strong brands and having an authoritative social media presence is an important piece of the puzzle. Social interactions can build relationships and, over time, maintaining that open dialogue grows consumer confidence in your brand. Fostering these social relationships takes commitment and ingenuity, but can provide your business with a wealth of information relating to consumer sentiment, interests and trends. Our social strategies pair relationship building with social listening and analytics to create a winning combination that will

The Best way to grow your Brand Presence is through Social Media Platforms, Twitter, Instagram, Facebook,Google Plus, Tumblr, Pintrest, Flickr and LinkedIn

SOCIAL MEDIA

INCREASE YOUR REACH & BUILD BRAND LOYALTY BY NURTURING SOCIAL RELATIONSHIPS

''The social channel can influence consumer sentiment towards your brand and impact its search authority. Brands that effectively manage social channels can gather important insights and uncover audience trends that your business can use during its strategic planning process. Our social media marketing strategies help your business achieve higher levels of brand equity and consumer confidence by building relationships with your audience, as well as key influencers in your niche.''

Drive Brand Awareness with Social Listening
Social media gives brands the opportunity to express their creativity and set themselves apart from the competition. Knowing your audience is key in the execution of a successful social media campaign.

Our strategies use social listening and analytics as an integral part of the planning process, allowing us to use market insights to better craft messages that drive higher engagements and grow brand awareness.

Build Brand Equity with Social Relationships
Creating valuable and engaging content helps businesses foster meaningful relationships with audiences. Choosing the right messaging is key to growing social engagements and relationships with important industry influencers. Our social team analyzes your audience segments to design a marketing strategy that increases both consumer confidence and brand equity.

 Content Courtesy Of Tinker Digital Limited 

          https://www.tinker.co.ke

Jumia unveils ‘Jumia Local’ program to boost local Manufacturers

Jumia has today unveiled the ‘Jumia Local’ program that will allow Kenyan manufacturers to showcase their ‘Made in Kenya’  products on its website to thousands of customers across the country thus encourage consumption and scalability.

This collaboration between local manufacturers and Jumia will see products under this arrangement featured more prominently on the main Jumia platform and promoted through the e-tailer’s marketing channels. Vendors joining the program will enjoy reduced commissions and receive round-the-clock training and support from Jumia’s vendor management team. Sellers can either store their products in Jumia warehouse or drop-ship once an order is made.

Speaking today at the launch, Jumia Local Project Manager Ms Abigail Bundi, hailed the initiative saying “we believe manufacturing in Kenya brings great benefits to the country. Through this program we seek to support the entrepreneurs who are investing in Kenya by clearly labelling their products, thus giving customers the chance of buying local consciously”
Products currently listed on the ‘Jumia Local’ online shop cut across Fashion, Home and Living, Electronics and consumables among others.

Chandaria Industries, one of Kenya’s leading manufacturer of tissue and hygiene products who has successfully leveraged the Jumia local program to reach more customers countrywide said,
“Jumia has done an amazing job in this market in showing us what E-commerce can do to a business. Time is ripe now for every company to embrace e-commerce as a very effective sales channel in reaching a wider customer base.” Darshan Chandaria, Group CEO, Chandaria Industries.
Other Key brands among the first to list include Bantu shoes, Alladin world of Brands, Tropical Heat, Bata, Darling Hair and many more - all distinctively branded with a “Jumia Local” logo to help customers make their choice

Talking about the impact the opportunity will have for Kenyan businesses, Phyllis Wakiaga, CEO, Kenya Association of Manufacturers said, “We want to take this program very seriously and work on having as many products listed by the manufacturing sector and encourage a culture of buying Kenyan to build Kenya through Jumia and also use it to brand our local products for the international market.”

Ms Wakiaga further added that the program would work to instil pride in Kenyans to know that it's important to support what is made locally calling on manufacturers to look at expanding from the typical brick-and-mortar and get into e-commerce.
Pegged on the ‘Buy Kenyan, Build Kenya’ slogan, the Jumia local program is expected to help manufacturers  navigate through the complexities of developing nationwide footprint by leveraging the enormous demand for their products while presenting customers with a vast and unique selection of products at reasonable prices.

Content Courtesy Of Jumia Kenya