Wednesday, 26 July 2017

Safaricom to Launch E-commerce Platform called Masoko

Safaricom is set to launch an e-commerce platform dubbed Masoko. that will send chills down the spines of some big e-commerce players in Kenya.
Masoko will take on platforms such as Jumia and Kilimall head-on with the advantage of having Safaricom’s deep pockets, its partners and Lipa na M-Pesa online built into it. According to the information we have, Masoko is meant to be an avenue for local merchants, including supermarkets, and customers to interact and trade in a bid for Safaricom to boost its M-Pesa payments platform (Lipa na M-Pesa).


Masoko is said to stock various items from tech products to fashion products and even food products. The e-commerce platform will allegedly boast of “quality products at competitive prices and offer exceptional service”. Being Safaricom, services offered will probably be better than the current offerings from other e-commerce sites, considering Sendy is said to be one of the logistics firms handling deliveries of the goods.
The platform will launch its internal testing phase on Thursday, July 27, with a 50-percent off offer for employees on all fashion items (lucky lot), followed by a public roll out somewhere around mid-August.
We believe that Safaricom will leverage its current subscribers, which sits at around 27.7 million, to transform them into Masoko customers – so be ready for those annoying promotional texts you did not sign up for.
Get ready for new shopping experinece from Safaricom Masoko platform,for Jumia and Kilimall let the competion begin may the best man win the race


www.kilimall.co.ke

During the last few years, unemployment rate in Kenya has been constantly increasing. According to the World Bank, it has jumped from 17.1% in 2011 to 17.4% in 2014. That is three times higher compared to neighbouring countries like Uganda or Tanzania. With most Kenyans looking for job opportunities in big cities, it is time to focus on something that requires little investment and can be done online from any place: e-commerce.
What increases together with unemployment is Internet access. Kenya leads African internet and connectivity sector. It is one of the countries with the fastest speed, the lowest rates and the best infrastructure. Only in 2014, 43.4% of Kenyans had internet access. It is more than the World’s average of 40%. This fact should be used to create new business opportunities to people and diminish unemployment rate in the country
The new type of customers also speaks for further development of e-commerce. They are young, tech-savvy and own at least one smart mobile device. They are potential e-commerce business owners and clients at the same time. Possibly middle-class, career oriented and appreciating work-life balance, they will not spend their free time in a shopping mall doing grocery shopping or looking for a new pair of shoes. While planning a holiday they will not visit travel agents personally anymore. All they want is speed and convenience, so the first place they will check is Internet.
The program launched by Jovago became a huge success. Since the company entered Kenyan market, booking a hotel takes only a few minutes as the whole process takes place online. Jovago connects travelers with their ideal hotel, getting on board big players like Sarova, Kempinski or Serena as well as smaller, affordable ones. The customer chooses where they want to go, enters the dates and gets a list of available properties in the area in the best prices. A few more clicks and the booking is done. E-commerce works for almost every industry including travel, retail, real estate and food.
In many cases, opening an online store does not require big financial investment. One do not need to own or produce goods. A good way to start is to become a middle man and start connecting customers, who are in need of a specific product, with a vendor, who wants to reach an many customers as possible. What is the advantage for both? Well, a customer saves time purchasing goods online and a vendor enters another advertising channel reaching potential buyers he was not able to reach before. It is a win-win situation.
Whether one decides to sell their own goods or to be a middle man, the business will require a special infrastructure to ensure online sales goes well. You may need a team of merchandisers in a first place. After all, someone has to deliver goods to the customer. Hiring a customer service team might be inevitable too, because we all know a happy customer is a returning customer. Besides this, you will need to ensure you have a good online marketer. Once you expand your business to the virtual world this is where you will be looking for new buyers.
E-commerce opens the ‘door’ not only to existing businesses, but especially to those looking for new opportunities in Kenya. It is a future. A bright future.
Content Courtesy Of techweeze,femmehub

Tuesday, 25 July 2017

Crowdfunding project of the week: ORII allows for making calls using your finger

ORII - Your Voice Powered Smart Ring
Ring ring! Hear and talk through your finger with a touch of your ear. Stylishly make calls and send messages using only your voice.
Did you ever watch those movies where special agents communicate with each other by putting an index finger up to the ear? I wasn’t always able to see a device, so I wondered what exactly they were using. Maybe it was something like this week’s featured crowdfunding project.

ORII - Your Voice Powered Smart Ring

Other featured campaigns: 


ORII is unlike any other Bluetooth headset you have used. This is because it is technically not a headset; it is a ring. Just like in those movies, the ring bearer will be able to simply reach out and place a finger on his ear to make calls. How does this happen? This product uses bone conduction to transmit sound through your finger.

This method brings forth a few benefits over traditional speakers. The main one is that it requires contact to work, meaning nearby people won’t be able to hear what the person on the other side of the line is saying, no matter how close the spy is. It is also great for making calls in loud places. Bone conduction uses vibration to transmit sound. Outside noises won’t really interfere. At the same time, you are not blocking outside noise when on the phone.
Need more convincing? There are a few other features you might be interested in. You can use it to activate both Siri and Google Assistant and make voice commands. In addition, the ring comes equipped with LED lights that will notify you of recent phone activity.

This could be many a kid’s dream, and now you can get it straight from Kickstarter by backing the project with $119 or more. The campaign has reached its goal, but you will have to wait until February 2018 for shipments to begin. Are any of you interested?



About this project
Hi, I'm ORII!
Ring, ring! ORII is the world's first voice-powered smart ring that turns your finger into a smart phone.  Just by touching your ear you can make calls, send messages, set reminders, or anything else that Siri or Google Assistant can do for you. ORII uses bone conduction to send sound along your finger and into your ear. It's stylish and spy-ish, and only you can hear it. 

Bone conduction technology: giving ORII that magical “spy-like” experience of listening to something through your finger, this tech is proven, tested, and used in medical-grade hearing aids. Just touch your ear and ORII will send clear audio with complete privacy along your finger.
Thousands of people have tried ORII and said the hearing experience is amazing, sound quality nothing like they have tried before. See what people have to say.

Siri and Google Assistant Ready: ORII is built to work seamlessly with your phone’s voice assistant. Just long-press ORII’s CapSense button to wake up Siri and Google Assistant. Then use the dual noise-cancelling microphones to tell your voice assistant how they can help you.



Built for real, everyday life: it’s durable, lightweight, and designed to be worn comfortably on the hand all day. ORII is worry-free because it’s splash-proof and made of scratch-resistant anodized aluminum. And did we mention it comes in three sleek colors that can match your style?
Keep your eyes up, and stay in-the-moment. Screens are great, but don’t we want a little less screen time and a lot more awareness of those around us?
By putting Siri / Google Assistant on your hand, ORII gives a screen-free way to use your smart phone. It’s stylish and unleashes your inner secret agent with powerful communication features:

Easy Calling and Messaging When You’re On-The-Go
Built with walkers and talkers in mind, ORII’s perfect for when you’re on-the-go and need to take care of that quick call or text. Just leave your phone in your pocket or bag and touch your ear to start communicating.
Unlike a Bluetooth headset, you can wear ORII all day without the discomfort of having something in your ear. Lightweight and worn on your hand, it’s always ready when you are.

Hear and talk in loud places
It’s more fun to live out loud! That’s why ORII’s built to work even in loud places. Bone conduction uses physical vibration to send sound to your ear. This means background noise can’t interfere with your audio quality. And when you’re talking, ORII's dual noise-cancelling microphones make sure you come across crystal clear. How does that sound?


Discreet and private interactions
You can finally put that phone away! At work or at play, ORII helps you stay focused on the people you’re with by filtering notifications and making calls and messaging more discreet. A call you need to take? Forget about digging through your bag, just touch your ear and take care of business.

Get the Most Out of Siri / Google Assistant
Have you spoken with your voice assistant today? ORII is the most convenient way to use Siri / Google Assistant. Unlike having it on your phone or in a smart speaker, having it in a ring puts it where it’s most useful to you. It’s time to take care of those daily tasks while keeping your phone in your pocket!



Content Courtesy Of  https://www.kickstarter.com

Wednesday, 19 July 2017

Alibaba Business mogul,​​​​​​​Jack Ma To Share His Story Of Success At University of Nairobi

Chinese business magnate, Jack Ma is scheduled to give a public lecture at the University of Nairobi on July 20, 2017. Jack Ma is the founder and executive chairman of the Chinese e-commerce Alibaba Group, a family of internet-based businesses.
Ma will be in Kenya on two-day visit to Kenya, to share entrepreneurial insights with the country’s young people. The founder of business-based company Alibaba worth 35 US Billion. The Chinese magnate is known for his philanthropy and business acumen. The Chairman of Alibaba Group continues to have global influence, recently being ranked 2nd on the Fortune 50 Greatest World Leaders of 2017. His success spawns from a difficult past, where he struggled to gain entry to college, being rejected four times as well as overcoming at least 30 job rejection letters.


Founder and executive chairman, Alibaba Group, Jack Ma, will be in Nairobi, Kenya Tomorrow 20th July 2017 


Last year, Ma was named special advisor for youth entrepreneurship by the United Nations Conference on Trade and Development (UNCTAD) for Youth Entrepreneurship and Small Business.  The public lecture will be at the Chandaria Centre for Performing Arts at the UoN towers, Main Campus tomorrow July 20th 2017 at 2.00pm.
Founder and executive chairman of giant online shopping platform Alibaba.com Jack Ma is expected to set foot on African soil for the first time when he lands in Nairobi today.
Ma, the United Nations Conference on Trade and Development special adviser for young entrepreneurs and small business is on a three day visit to Africa from July 19 to 21, where he will grace the Youth Connekt Africa Summit in Rwanda.“Realizing Africa’s youth potential” conference will bring together 1,500 participants including government officials, entrepreneurs, investors, multinationals, and startups shaping the African technological ecosystem to discuss methods of using technology to drive Africa’s economic growth. “He brings to the continent a visionary approach to entrepreneurship, a thirst for learning, and a belief in a better world for young people,” UNCTAD Secretary-General Mukhisa Kituyi said in a statement.
UNCTAD will work with Ma to explore opportunities with local businesses to participate in global trade, raise awareness about the 2030 Agenda for Sustainable Development and attend the Youth Connekt Africa Summit.
Content County Of Capital Fm and The Star Newspaper

Wednesday, 7 June 2017

Intelligence Predictive:Analytics And Agility In The Live Events Industry

Brands continue to strive for unique, intimate and relevant communication with their customers, and there are several names that the consumer can now associate with ‘suggested content’. Netflix, Amazon and Google are all key players in the area of big data and put this to use by tailoring content to individual users. But events giant Ticketmaster has found its own niche for this important and adaptable tactic. Using Predictive Intelligence (PI), the brand has overhauled its email strategy to provide its users with a responsive, personalised experience, connecting them with their favourite – or new potential favourite – events, shows and concerts.



Far-Travelling Fandoms
“While creativity is still phenomenally important for marketers, bigger companies place a great deal of focus on working with large-scale data, and learning how to leverage that to deliver great customer experiences.” explains Sophie Crosby, Senior Vice President Marketing, Ticketmaster. “We knew that we had scale, we had historical customer data and transactional data, and we wanted to do something good with it. So five years ago we placed a strategic bet, and decided that we would use this data to better serve our customers.” The mission was to develop and smooth the customer experience across channels, particularly driving engagement, traffic and conversions from email. “One of the key challenges was data governance – making sure we were treating the data in the right way. Then we got to a stage where we could draw on the insights of our huge database, and start to calculate scores like distance to venue, frequency, or monetary value.”
Distance to venue is an important factor unique to live events marketing, which Ticketmaster’s predictive intelligence would need to take into account in order to provide a relevant experience. “Fan dedication is important too- understanding the signals we get from fans- knowing who would travel to Dundee on a Wednesday night for example!” Ticketmaster’s vast database could be segmented in a huge variety of ways, lending itself to the diverse array of events on offer, but offering a truly individualised, high-quality experience to the customer was still out of reach. The huge amount of processing required to produce the relevant, adaptable and timely customer experience would require another layer of automation.

Recommended For You
The solution was machine learning, acquiring an automation tool to trawl the huge amounts of data and deliver personalisation and customisation at scale, bridging that gap between content saturation and the somewhat beleaguered consumer. The PI recommendation engine aims to understand the preferences of every customer – the artists they like, the genres they prefer, the towns and venues they are interested in. It does this by analysing customer profiles, purchase history and browse data, before comparing the profile picture with available tickets to match the two together. “80 per cent of all content streamed on Netflix is from recommendations. It’s not people searching, they’re just scrolling through and looking” states Crosby. She argues that a key feature of improving UX is shortening the timescale of that decision-making process, so that consumers don’t have to contend with the information overkill presented by the average inbox. “We’re getting lazy as consumers. We’re reaching that overload point- we’re having so much content thrown at us that we just want to have something recommended!”

It’s A Love Thing
The live event space is an area that has even more need for these personalised customer recommendations, but it comes with its own separate list of challenges that Ticketmaster must take into account in order to provide the level of customer satisfaction they were looking to offer. “While Spotify and Netflix and John Lewis are doing recommendations, they don’t face the challenges we have, where timing and location are as important as the content.” Continues Crosby “We might have half a million people queuing for an event with 35,000 tickets. That volatility is quite difficult. If a user opens their email only to find they’re too late, that then becomes a bad customer experience.” And customer experience is a non-negotiable consideration for live events, where the transactions are fuelled not just by competitive pricing, but dedicated, emotionally-invested fans. Missing out on the chance to see one’s favourite band or football team could be an irreparable breaking of brand trust, so making sure that content is responsive, relevant and timely to sending and opening is vital for Ticketmaster’s position as a leader in the live event sector.



Genre Propensity
With over eight million active customers receiving weekly TicketAlert emails in the UK, there was an opportunity to boost the open and click rates through this enhanced targeting and personalisation. By understanding customer propensity for the different types of events, the first step was championing the most relevant copy at the top of the email, whether it be sports, theatre, music or art. “That alone gave us a 100 per cent uplift in clicks. So we knew we were on the right track, and that relevancy was the key going forward” asserts Crosby. Being able to send uniquely populated emails, based on user preferences drawn from click-through data, transactional data and data science has seen 35 per cent uplift in open rates, with conversions also increasing. “That click rate means we are delivering more relevant content.” And as customers click through the recommendations and hopefully move to purchase, this provides more data to influence the recommendation engine and therefore suggest more content. The machine learning element of the recommendation engine means a long term win for customer experience, engagement and relevance.

Number-Crunching
The creation of Ticketmaster’s platform-agnostic inventory store was a turning point for the brand, which is now able to pull together the availability and “recommendability” of the diverse events. With a variety of events and venues having different requirements, the segmentation needed to be able to identify realistic availability depending on venue size. “A hundred tickets left at Wembley Stadium is not really worth suggesting, but the same number of seats available at an intimate club is a great recommendation.” explains Crosby. All these nuanced details are fed into the recommendation engine, providing the individualised content for eight and a half million single customer views each week. It’s a feat that simply wouldn’t be possible without automation- not that it hasn’t had its challenges: “Trying to solve human patterns with numbers and rules is not easy- we’re continuing to test and check and validate this. Now we are looking at this in parallel with all of our customer sales cycles and lifecycle emails, looking at triggers where we see where people have been clicking.” As the tool continues to develop, Ticketmaster’s marketing team are able to refocus their efforts. “We can concentrate much more on creating super fan experiences- some really great content, or something that engages with the fan and shows we care about them. This extra time is a great opportunity for us to be able to reinvest in, and lift the fan experience.”



Content Courtesy Of  http://figarodigital.co.uk

Tuesday, 9 May 2017

The World's First True Android Pc Remix Mini

Most of us have gone through the experience of using our smartphone/tablet for more intensive use cases than day to day browsing, gaming, messaging, photography etc. There are scenarios where our mobile devices may be limited by their top benefit of portability leading us to wish that we had a more PC like experience with a keyboard, mouse and larger screen. What if you could get just that while still maintaining the famed Android experience rich with apps?
In comes the remix mini to answer that question. The Remix mini is touted as the world’s first Android PC. A portable pebble shaped piece of hardware running on the Android OS and with ports for PC peripherals. With the Remix mini you can create your very own PC like experience by plugging in a Keyboard, mouse, and a desktop monitor or even TV screen through the HDMI port. While incomparable to a fully-fledged PC/laptop, the Remix mini is a great piece of hardware if you work on documents and apps on the move or favor your entertainment and apps on a larger screen and with the freedom to navigate and control them with peripherals like a keyboard and mouse on a more PC like User interface.

(Experience a new world of Opportunity Stream Movies With Remix Mini World First Android PC)

When you first unbox the Remix Mini you are greeted with quite an interesting and inspirational message. A product of Jide technology, the Remix Mini is revolutionary in more ways than one having broken Kickstarter history by securing $1.6M in funding that helped the company get the product onto shelves and online stores globally, and to consumers with a desire to make their Android experience as PC as possible.
The Remix Mini comes with 2GB of RAM, Quad core processor clocked in at 1.2GHz and 16GB of internal storage. Thankfully though, the storage is expandable via a micro SD slot that will accommodate a card as high as 128GB. On the unit you will also find an Ethernet port (ideal if you want/need more stable connection than Wi-Fi), DC power port, 2 USB 2.0 Ports, a 3.5mm audio port (which can be used for both audio input/output) and a HDMI port (video and audio). Thankfully the package comes complete with a HDMI cable as well. For extended useability, It is advisable to source a Multi-hub USB cable if you want to connect more than two peripherals to the Remix Mini’s 2 USB ports (e.g. A Keyboard, Mouse and Flash drive combination). The Remix Mini also offers your usual wireless connectivity options including Wi-Fi and Bluetooth 4.0.

 (Play your favorite Game Online and Any other Smart Device )

Given its compact size it fits easily in a pocket/bag. Its design is subtle and clean and can even be missed by an unknowing eye when placed on a table and plugged into the peripherals it supports. For those that like their electronics arranged nice and neatly on their work or home desks the   Remix mini fits in well and takes up very minimal space.
The unit runs its own Remix OS that is based on Google’s Android platform, specifically Android 5.1 making it easy to use for anyone who is already familiar with Android. The Google Play store and other Google services are accessible in the same manner as you would on your smartphone/tablet so you will have access to download your apps and use your preferred Google services on the Remix mini with the same ease. There are specific applications that come pre-loaded on the remix Mini to get you started that include: the Play Store, Play Movies, Google Docs, Sheets, Slides, Gmail, and Chrome from Google, plus customized versions of a calculator, download manager and file explorer. Rather conveniently there’s also the “RAR” app included that can compress or decompress files.
Once you’ve plugged in all your desired peripherals, using the Remix Mini is quite straight forward. The top of the unit with the large stylized logo acts as a capacitive touch surface allowing you to power on and off the device by a single tap. No buttons exist on the device keeping its external appearance clean and minimalistic. The quick set up takes about 5 minutes or so after which you are ready to get started on your Android PC experience. Moreover, as the unit doesn’t have a cooling fan (it doesn’t really need one) it’s also less noisy than your conventional laptop or desktop PC.


An immediately noticeable benefit of having the Android experience scaled up to a desktop like environment is the fact that you can have more multiple windows open on screen thus offering you a native multi-tasking experience that is closer to a Windows PC  than any other Android device. Windows can be resized and easily moved around. Depending on the size of monitor or TV screen you are plugged into, you can choose to run apps like Google docs in full screen or in smaller sized windows adjustable to your liking. As I tested the Remix mini on both a 21 inch PC monitor and a large 50” TV I found it more practical to use a larger screen display as it allows you to maximize on your multi-tasking by having a more comfortable and workable view on multiple windows. Connecting the Remix Mini to a larger screen is highly recommended as it lets you make the most out of the Remix Mini’s desktop style User interface.


I was initially concerned about whether applications that tend to natively run in Portrait could still render well on a larger screen through the Remix Mini but was happy to find that most of my favorite apps such as Instagram could also be maximized to run in Landscape and full screen and could also be minimized and resized into a smaller window allowing me to do other things in the background. Whilst not all apps on the Play store will necessarily have this flexibility its still a better viewing, multitasking and navigation experience in most cases compared to a touchscreen environment. The Remix OS does a good job of optimizing Android apps to fit on a larger desktop screen environment.
With the Remix Mini, the Android experience becomes more intuitive than what you would get from an Android smartphone/tablet .This shows most especially when working on document apps such as Google docs or Microsoft office apps for Android that can be tedious and frustrating to work with on smartphone and tablet touchscreens. In other use cases such as web browsing through the Chrome browser, video streaming via YouTube/Netflix and light gaming, the Remix Mini also manages to deliver a more wholesome Android experience thanks to the ability to have a larger display and peripherals that enhance navigation and control.

 (Access all your Document anywhere anytime with Remix)

For those without a Smart or connected TV, the Remix Mini offers a solution by serving as a handy platform for accessing popular local/international video streaming apps such as You tube, Netflix, Amazon video and more. Simply download your preferred app from the Play store, sign in/signup and you are good to go. While you can access these apps and services on your current Android smartphone or tablet, the experience is incomparable to the large screen area that a TV or monitor provides, and better yet if you have good audio hardware connected to said TV/monitor or via the 3.5mm audio port of the Remix mini, you then end up with a more complete and even more comfortable viewing experience than your smartphone or tablet. I particularly enjoyed using the Remix mini for YouTube and Netflix video streaming as this are two of my favorite entertainment apps. As the Remix mini outputs video via HDMI you also get the benefit of consistently high quality video on a computer monitor or TV screen especially on high quality display hardware.


(Turn your Tv into a Pc With Remix Stream Movies )

Can the Remix mini replace your current Android device? The answer is no. Especially since it has no mobile networking capabilities and must be tethered to power. However, the Remix Mini is a brilliant companion device if you want an Android experience that is unconstrained by the limits of usable peripherals and practical screen size that plagues smartphones and tablets up to today. The Remix Mini is also a more affordable alternative to Windows for individual users and even small businesses that require the ability to work on the move and operate using cloud based solutions. Given the converged nature of mobile devices today it’s possible to sync your apps and content across your Android devices making the Remix mini a wonderful addition to your existing  family of Android devices and more of a reason to minimize your over reliance  on your aging laptop/desktop
PC.


Now Available In Kenya Visit www.gosavana.com
Content Courtesy Of Gosavana 

Friday, 21 April 2017

Build Customer Lifetime Value Using Data Driven Retention Strategies

Customer Retention Strategies that Work

''It costs up to ten times more to acquire a customer than to retain one. To maintain their competitive edge, businesses need to effectively manage customer attrition and grow their existing relationships. Our customer retention strategies maximize profits by helping you keep the customers you’ve invested in.''

Identify At-Risk Segments with Campaign Tracking & Reporting

Client retention hinges on your organization’s ability to deliver on its value proposition. That’s why the most successful retention strategies start before customer attrition, at the outset of the relationship. Collecting and analysing customer data can identify audience segments that are at-risk of defecting over time, giving businesses the opportunity to mend fences and grow customer lifetime value.
We work closely with your team to gather and analyse these consumer insights to uncover opportunities that will increase your conversion and customer retention rates.

Earn Repeat Business with Customer Loyalty & Referral Programs

One of the best ways to encourage repeat business is offering incentives, including customer rewards and coupons. Incorporating gamification into loyalty programs that reward customers for purchases and referrals is a highly successful strategy that many businesses have implemented. By leveraging its existing relationships, we’ll help your brand develop a retention strategy that works best for its target market.

Increase Share of Customer with E-mail Marketing

An effective e-mail marketing strategy uses customer insights to drive more conversions. Optimizing your campaigns by segmenting e-mail lists to deliver more personalized content improves the user experience and increases ROI. Our e-mail marketing specialists will work closely with you to improve open-rates and develop a campaign that increases your share of customer by increasing the
relevancy of brand messaging.


Tactics for product and brand positioning

It's hard to retain customers if they aren't even paying attention to you. Below are our favorite bits of research on how clear communication and messaging helps create engagement and loyal customers.

1. Stand for something
Customers are more likely to ignore you if your company doesn’t stand for anything. Research from the Corporate Executive Board that included 7,000 consumers from across the U.S. found that of those consumers who said they had a strong relationship with a brand, 64 percent cited shared values as the primary reason. If you want loyal customers, you need create real connections with them. What do you stand for?
2. Utilize positive social proof
While negative social proof ("Nearly 90 percent of websites don't use heat mapping software!") has been proven to dissuade customers rather than encourage them, numerous studies on customer motivation have shown that positive social proof (like testimonials) are commonly the most effective strategy for getting people to listen.
3. Invoke the inner ego
Most people prefer products and companies that “resemble” them in some way. This cognitive bias is called implicit egotism, and is an important thing to keep in mind when talking to customers. To attract the customers you want, you need to identify your target customers down to the last detail, then craft a message that matches their pains, goals and aspirations. It's easier to fill this existing demand than to create one.
4. Position around the before and after
“This is your world before our product, and this is your world after.” Providing a contrast for customers can make for powerful marketing, but first you have to understand where they are (how they describe their pain) and where they want to be (how they frame their solution). Speak to that, and show how your product can bridge the gap, and you’ll catch their interest.

Tactics for customer marketing and education

If customers don't enjoy your education, marketing, and sales process, they'll likely never do business with you again. Selling to customers the right way is an integral part of creating customer loyalty. Below are a few studies to help you improve the process.

5. Use the words they love to hear
Not all words are created equal. Certain words encourage customers to buy more than others. In particular: free, new and instantly. When customers hear these words, and the promises they imply are backed up, they'll enjoy their purchases more than they would have otherwise.
6. Reduce pain points and friction
All businesses, no matter the industry, are going to have to sell to the three types of buyers that are out there. According to research from Wharton Business School, nearly a quarter of these buyers will be conservative spenders, or "tightwad" customers. George Loewenstein of Carnegie Mellon University recommends using bundles, reassuring words (e.g., change "a $5 fee" to "a small $5 fee") and reframing as a better way to sell to conservative buyers.
7. Capture your product’s momentum
When exciting improvements are being made to your product, everyone in the company feels the momentum. But do your customers feel the same way? They won’t unless you take the time to share your work. Today this often falls under the growing list of product marketing responsibilities, but either way it’s the execution that counts. Create excitement with current customers by showing them what your latest features let them accomplish.
8. Don’t just sell, educate
According to serial entrepreneur David Skok, sales is often more effective when you have an existing relationship with a customer, and when you’ve already provided value. This matches up with research from TARP Worldwide, which shows customers do enjoy receiving helpful recommendations on new information and products that will help them achieve better results.

Delivering surprise reciprocity and delight

Reciprocity is the social construct that makes the world go 'round and keeps customers coming back. The premise for is simple: when “delighting” customers makes sense, it’s best served up as a surprise.


9. You don’t have to overspend to delight
Handing out discounts and freebies can be costly. Instead, you should embrace the art of the frugal wow — creating reciprocity through small, thoughtful gestures. In fact, psychologist Norbert Schwarz found that as little as 10 cents can create reciprocity between two individuals (it really is the thought that counts).
10. Utilize surprise reciprocity
Although reciprocity works incredibly well on it's own, research shows it’s far more powerful when started by surprise. For a simple example, recall a time that someone did something nice for you unexpectedly — the gesture probably wasn't all that unusual, but the fact that it came out of nowhere left a strong impression on you. Thank you notes and proactive emails and messages are a nice, lightweight way to put this into action. For more ideas, check out 25 Ways to Thank Your Customers.
11. Make it personal
In a study from the Journal of Applied Social Psychology, researchers found that waiters and waitresses could increase their tips by 23 percent by the simple act of returning to tables with a second set of mints. The researchers concluded that the mints created the feeling of a personalized experience for the customers who received them. So, it was the personalized service that made their day, not the small gift in itself.
12. Reduce effort before delivering delight


How great service retains customers

You can't build customer loyalty without an exceptional customer service to keep people coming back. Let’s debunk a few customer service myths, as well as tackle some important things you need to keep in mind when offering support online.

13. Speed is secondary to quality
When it comes to highly rated customer service, data show that quality and completeness matter more than speed. According to research from the Gallup Group, customers were nine times more likely to be engaged with a brand when they evaluated the service as "courteous, willing, and helpful," versus the "speedy" evaluation, which only made customers six times more likely to be satisfied.
14. Customers enjoy businesses who know them
Telling your team to spend more time with customers might seem like folly, but smart entrepreneurs know that isn't the case. Numerous behavioral psychology studies have shown that everybody views their service experience as more positive when they don't feel rushed or ignored. Don't spend time idly, though; have employees attempt to find out key customer traits, just like Derek Sivers did at CDBaby.
15. Choose the right platform
The best way to improve your customer service efforts is to utilize the channel your customers most prefer. Recent research has shown the death of email support has been greatly exaggerated. However, you need to pick the channel that makes the most sense for your business. Hosting companies, for example, know that live chats are critical when their customers’ sites go down; other companies may have customers who prefer using self-service, or even phone support.
16. Make it a communal effort
Countless case studies have made one thing clear when it comes to creating an efficient support system: You need to keep everybody in the loop. At Help Scout, we use our integration with Slack to access real-time notifications of what's happening on the customer end; we were able to improve our response time by 340 percent by creating a support channel for all of our teammates.
17. Support should solve cause and effect
It isn’t enough for your customer service team to apologize; their main goal should be to solve for the immediate problem, but to also find and flag the root cause. In doing so, they can solve a systemic issue and help other customers avoid it altogether. Reducing problems is key — in fact, research conducted by John Goodman found that customers were much more sensitive to price changes, and thus more likely to churn, when they experienced a few problems with the product (or the support they received).

Designing sticky retention programs

The key to creating loyalty programs that work is to know why customers use them and what gets customers to keep using them. Below you'll find consumer research that answers these questions.


18. Get people started
Consumer researchers Joseph Nunes and Xavier Dreze are known for their studies on the Endowed Progress Effect. Their results have conclusively shown that the biggest pitfall in preventing customer loyalty programs from succeeding is getting people started. In their now famous car wash study, participants were twice as likely to finish loyalty cards when they were automatically started (or rewarded) as soon as they signed up.
19. Get ideal customers to be VIPs
Additional research by Dr. Nunes on retention programs has shown that people love being VIP, or “gold” members. There is one caveat, though — this only works when people know there is a class below them on the totem pole. Speaking to human nature, Nunes saw a notable increase in gold members’ participation as soon as he implemented a silver class.
20. Label your customers
Research on voting patterns conducted by Stanford University revealed people are more likely to participate in something if they are labeled with a positive trait. Buffer refer to their premium customers as "awesome" members, and even named their upgraded payment plan the Awesome Plan — a much easier phrase to embrace than "paid member."
16. Make it a communal effort
Countless case studies have made one thing clear when it comes to creating an efficient support system: You need to keep everybody in the loop. At Help Scout, we use our integration with Slack to access real-time notifications of what's happening on the customer end; we were able to improve our response time by 340 percent by creating a support channel for all of our teammates.
17. Support should solve cause and effect
It isn’t enough for your customer service team to apologize; their main goal should be to solve for the immediate problem, but to also find and flag the root cause. In doing so, they can solve a systemic issue and help other customers avoid it altogether. Reducing problems is key — in fact, research conducted by John Goodman found that customers were much more sensitive to price changes, and thus more likely to churn, when they experienced a few problems with the product (or the support they received).

18. Get people started
Consumer researchers Joseph Nunes and Xavier Dreze are known for their studies on the Endowed Progress Effect. Their results have conclusively shown that the biggest pitfall in preventing customer loyalty programs from succeeding is getting people started. In their now famous car wash study, participants were twice as likely to finish loyalty cards when they were automatically started (or rewarded) as soon as they signed up.
19. Get ideal customers to be VIPs
Additional research by Dr. Nunes on retention programs has shown that people love being VIP, or “gold” members. There is one caveat, though — this only works when people know there is a class below them on the totem pole. Speaking to human nature, Nunes saw a notable increase in gold members’ participation as soon as he implemented a silver class.
20. Label your customers
Research on voting patterns conducted by Stanford University revealed people are more likely to participate in something if they are labeled with a positive trait. Buffer refer to their premium customers as "awesome" members, and even named their upgraded payment plan the Awesome Plan — a much easier phrase to embrace than "paid member."


Retaining customers is a balancing act
There are many tactics, but no shortcuts; you can’t “hack” a personal relationship, so why should we assume business relationships are any different? Truth is, the tactics above should hopefully give you some fresh ideas for approaching retention, but they’re not a cure-all. Your product and service will do most of the heavy lifting in keeping customers loyal, and there are no shortcuts for that.


Content Courtesy Of https://www.helpscout.net

Tuesday, 18 April 2017

Jumia Mobile Week Reloaded 2017 - Get Ready For The Biggest Phone Event

Jumia Mobile Week is here again! Jumia - the largest online shopping store in Kenya, in partnership with some of Kenyan’s top mobile brands like Infinix, Tecno, and Innjoo will be hosting the biggest mobile sales event of the year 2017, starting from 24th April to 30th of April, 2017.


It is 7 days a long week of crazy earth-shaking deals. It is one of those amazing weeks you don't want to be too far from your mobile phones, tablets, or desktop computers. Your favorite brands ranging from Infinix, Tecno, Innjoo, Samsung, LG, Lenovo, Apple and so much more, will be featured in this year’s Jumia Mobile Week Reloaded.

 It is the biggest mobile sales week on Jumia for you to enjoy amazing benefits such as;
 ✓ Flash sales every day throughout the campaign
✓ 100+ New Deals for you every midnight
✓ Exclusive access to new deals if you log on at 11:30 pm. These deals are meant for the strong and will-hearted that can stay up till that time.
✓ Amazing offer for those who love shopping on mobile apps, it's the Jumia Appy hour. Get access to top deals from hours between 9:15 to 10:15 am and 5:15 to 6:15 pm.
✓ Get Ksh 1,500 cash back voucher on every order starting from Ksh 5000 above.
✓ Free MTN 4G SIM for every smartphone you buy during Mobile Week along with data bonus.
✓ Enjoy 48 hours delivery in Nairobi during the Jumia Mobile Week Reloaded.
✓ You can take advantage of Jumia pay on delivery or online payment option.



We are not sure of what percentage decrease in the price of the Jumia Mobile week 2017 will bring, but we are certain there will be incredible and jaw-dropping prices on Infinix, Tecno, Innjoo Smartphones. Other mobile phones brand, including Samsung, Gionee, LG, Wiko, Huawei and Lenovo Smartphones will also see a reduction in price during the 2017 Jumia Mobile week edition.  Precisely, the latest Infinix S2 ProTecno Camon CX and CX Air are expected to sell at a greatly reduced price.

Don't be left behind on this wonderful week long mobile phone price slash. Wow your loved ones with mobile phone gifts during this amazing week of incredible price slashes and flash sales on your favorite phone brands. Now is the right time to buy that sleek mobile phone you have been craving for.
To be a part of Jumia Mobile Week Reloaded 2017;
1. Register your email to get a daily reminder and tips on the latest offers, by visiting the Jumia special created page for Jumia Mobile Week Reloaded 2017, at https://www.jumia.co.ke/market-place/
2. Be the first to get access to top deals from hours between 9:15 to 10:15 am and 5:15 to 6:15 pm (Jumia Mobile Week 2017 Appy Hour). Download the Jumia app via your Android or iOS devices.



Download The App
MW15_ANDR  MW15_APPL
Content Courtesy www.tinke.co.ke